Vserv.mobi partners with Sony Music to
monetize Coke Studio app
India, September 20, 2012: Vserv.mobi, a
leading global mobile ad network for app developers, publishers and advertisers
has announced on it’s
blog an
alliance with Sony Music Entertainment India Pvt. Ltd to serve premium ads on
the newly launched Coke Studio app. Powered by the company’s
flagship product, AppWrapper,
this partnership will allow advertisers to reach out to key mobile consumers
through high impact, full screen ads. The Coke Studio App is available on
the Android Play Store as a free download.
Launched
by Sony Music, Coke Studio is a musical platform where celebrated as well as
promising artists across genres collaborate, taking viewers through a
captivating, melodic journey. In its second season now, the show recently
launched its mobile app to make it a more personal on the go experience for
music aficionados. Vserv.mobi’s partnership with Coke Studio brings this app to
users for free,
powered by AppWrapper
premium advertising. Ads are shown only at the start and exit, in an impactful
Full Screen format thereby delivering the best user experience.
Commenting
on the association, Binay Tiwari, Head - Global Marketing, Vserv.mobi
said, “As Mobile becomes the primary screen for consumers, premium content will
have to make the transition as well. Driven by the game changing potential of
our AppWrapper, we are confident that we will be able help content owners &
publishers make this transition quickly. We are pleased to partner with Sony
Music in bringing the iconic Coke Studio music experience to consumers on
Mobile. Brand advertisers will embrace this powerful union of premium content
with impactful ads, which allows reaching the user everyday &
everywhere.”
The
premium property has already started seeing tremendous traction with Brand
advertisers. Highlighting the adoption, Ranjoy Dey, Chief Operating Officer,
Ignitee Digital Services said "With premium content like Coke Studio coming
to mobile, our brands are now more eager than ever, to make mobile an integral
part of their media mix! Maruti Suzuki has already signed up 'Ritz' - its brand
targeted towards young couples, for the Coke Studio property on Vserv.mobi
network. The property is unique from a perspective that it delivers powerful
impact, emotion & engagement of TV, while offering the reach & cost
efficiency of the mobile media”
With
the advent of the festive season, brands are gearing up for increased consumer
spends. Through its unique circle location targeting technology the AppWrapper
scores a clear advantage as it enables brands to target users with region
specific messaging. Circle location targeting allows brands to reach users in
key metros (Mumbai, Delhi, Kolkata & Chennai) or at a state
level.
The
ad formats supported by the AppWrapper technology include Video, Interactive
HTML5 and other Rich Media formats, to deliver impact & engagement with the
brand message. The premium advertising enabled by the Vserv.mobi AppWrapper
delivers high impact Full Screen ads that are unmissable, uncluttered and yet
delivered at performance pricing.
Sanujeet
Bhujabal, Marketing Director, Sony
Music Entertainment India
added, “The launch of the Coke Studio app bears testimony to the growing
attractiveness of the mobile medium. We believe that our alliance with
Vserv.mobi will give us a chance to provide premium mobile content to millions
of mobile consumers and grow our mobile revenue stream.”
The
partnership will soon extend to other premium apps and content properties of
Sony Music. Powered by the AppWrapper for monetization, it will allow premium
advertising across various genres.
About Vserv.mobi:
Vserv.mobi
is a leading Global Mobile Ad Network with strong presence in emerging markets.
Vserv's pioneering technology AppWrapper powers One Click App Monetisation for
10000+ Apps across Android, WP7 & J2ME platforms. AppWrapper is the World’s
Simplest App Monetization - it enables premium advertising & innovative
pricing models on any app, without coding, in just one click. Vserv is the only
Ad Network with App media across feature phones, smart phones and tablets, thus
providing advertisers unparalleled reach and engagement. Built on superior
technology, the Vserv Marketplace delivers exceptional ROI to advertisers as
well as enhanced earnings to developers & publishers. Visit
www.vserv.mobi for
more details
About
Sony Music Entertainment India Pvt Ltd
Sony
Music Entertainment India Pvt Ltd is an India-based recorded music company. The
company has a vast catalog that comprises important recordings of both local
artists and international superstars. Sony Music Entertainment India Pvt Ltd
operates as a subsidiary of Sony Music Entertainment Inc.
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