Toyota Kirloskar Motor today conducted the Toyota Safety
Education Programme (TSEP), a traffic safety initiative, at Madhava Kripa School
in Manipal. Conceptualized by Toyota, TSEP is an interactive learning programme
on road safety, designed especially for school children in the age group of
10-15 years.
The program was launched by Dr. Kusum -Regional
Academic head, Pearson schools for Karnataka & Kerala and Ms. Sulochana
Bhatt, Vice-President, State Bal Bhavan, in the presence of Dr. M.B.
Boralingaiah, Superintendent of Police, IPS, Udupi District, Ms. Jessy Andrews,
Madhava Kripa School, Manipal, Mr Prabhakar Rao, Director, United Toyota and Mr.
K Srikanth, Senior Vice President, EA & CSR, TKM.
TSEP was
launched as a pilot project in 2007 in Bangalore followed by its launch, in
2008, across all Indian metropolitan cities. Under this programme Toyota has
educated more than 620,000 school children in Delhi, Mumbai, Chennai, Kolkata,
Bangalore and Hyderabad. Toyota plans to extend this programme to other cities
across India in the coming years.
The programme was initiated to
create awareness about traffic safety amongst school children, train school
teachers in Traffic Safety Education Programme through a one day training
programme and participate in government initiatives to create awareness about
traffic safety.
Sharing details of the programme, Mr. K Srikanth,
Senior Vice President, TKM, said, “As manufacturers of automobile, we have an
obligation to render better education on safe driving and traffic discipline to
the general public. In order to inculcate better traffic discipline and traffic
safety education, we are targeting young school children across the nation.
Toyota has been actively engaged in a
spectrum of activities specially designed to educate people on traffic safety.
Considering that children and young adults are the most vulnerable to road
accidents, Toyota in India has initiated the Toyota Safety Education Programme.
Toyota aims not only to sensitize school children to road safety but also hopes
to make our future generations, better motorists,” added Mr. Srikanth.
Details of the Toyota Safety Education Programme
The Traffic
Safety Interactive Course Trained instructors use the classroom methodology to
educate children in the age group of 10-15 years on road safety. The module
contains traffic rules, regulations and information about basic traffic
guidelines. At the end of the course children can participate in quizzes and
stand a chance to win exciting prizes.
The animation film
Designed for children in the age group of 10-11 years, the seven-minute film
emphasizes the importance of traffic rules and regulations. The two main
characters in the film – Aki and Maya –are two school children who are given
basic road safety tips by Traffy, the road, with the underlying slogan ‘Road
Safety - My Right, My Responsibility’.
Traffic Safety Games The
objective of the traffic safety game is to sensitize school children on traffic
safety through fun learning activity. The game will include puzzles, card games
and board games etc. This activity is designed for the children in the age group
of 10 -15 years.
At the end of the TSEP session all participating
children will be asked to write and paint on TSEP/Traffic Safety. This is purely
optional for the children
Computer Game The objective of the computer
game is to impart education to school children on traffic safety through virtual
simulation. The computer game will be made available on a CD to all children in
the age group of 10-15 years.
No comments:
Post a Comment