Saturday, September 29, 2012

Toyota Kirloskar Motor Educates more than 6 Lakh students on Traffic Safety
Toyota Kirloskar Motor today conducted the Toyota Safety Education Programme (TSEP), a traffic safety initiative, at Madhava Kripa School in Manipal. Conceptualized by Toyota, TSEP is an interactive learning programme on road safety, designed especially for school children in the age group of 10-15 years.

The program was launched by Dr. Kusum -Regional Academic head, Pearson schools for Karnataka & Kerala and Ms. Sulochana Bhatt, Vice-President, State Bal Bhavan, in the presence of Dr. M.B. Boralingaiah, Superintendent of Police, IPS, Udupi District, Ms. Jessy Andrews, Madhava Kripa School, Manipal, Mr Prabhakar Rao, Director, United Toyota and Mr. K Srikanth, Senior Vice President, EA & CSR, TKM.

TSEP was launched as a pilot project in 2007 in Bangalore followed by its launch, in 2008, across all Indian metropolitan cities. Under this programme Toyota has educated more than 620,000 school children in Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad. Toyota plans to extend this programme to other cities across India in the coming years.

The programme was initiated to create awareness about traffic safety amongst school children, train school teachers in Traffic Safety Education Programme through a one day training programme and participate in government initiatives to create awareness about traffic safety.

Sharing details of the programme, Mr. K Srikanth, Senior Vice President, TKM, said, “As manufacturers of automobile, we have an obligation to render better education on safe driving and traffic discipline to the general public. In order to inculcate better traffic discipline and traffic safety education, we are targeting young school children across the nation. 

Toyota has been actively engaged in a spectrum of activities specially designed to educate people on traffic safety. Considering that children and young adults are the most vulnerable to road accidents, Toyota in India has initiated the Toyota Safety Education Programme. Toyota aims not only to sensitize school children to road safety but also hopes to make our future generations, better motorists,” added Mr. Srikanth. 

Details of the Toyota Safety Education Programme 

The Traffic Safety Interactive Course Trained instructors use the classroom methodology to educate children in the age group of 10-15 years on road safety. The module contains traffic rules, regulations and information about basic traffic guidelines. At the end of the course children can participate in quizzes and stand a chance to win exciting prizes.

The animation film Designed for children in the age group of 10-11 years, the seven-minute film emphasizes the importance of traffic rules and regulations. The two main characters in the film – Aki and Maya –are two school children who are given basic road safety tips by Traffy, the road, with the underlying slogan ‘Road Safety - My Right, My Responsibility’.

Traffic Safety Games The objective of the traffic safety game is to sensitize school children on traffic safety through fun learning activity. The game will include puzzles, card games and board games etc. This activity is designed for the children in the age group of 10 -15 years. 

At the end of the TSEP session all participating children will be asked to write and paint on TSEP/Traffic Safety. This is purely optional for the children

Computer Game The objective of the computer game is to impart education to school children on traffic safety through virtual simulation. The computer game will be made available on a CD to all children in the age group of 10-15 years.

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