Sony India today announced its latest smartphone – Xperia™
tipo – in the Indian market. The Xperia™ tipo, powered by Qualcomm Snapdragon™
processor, which is now available across the country, is designed for music and
multimedia lovers who want to listen to playlists, and watch their favourite
music videos, on-the-go. The new smartphone comes with the latest Android 4.0
Ice Cream Sandwich operating system that enhances the user experience, and is
built on strong battery life and expandable storage of up to 32GB, in addition
to a free 50GB cloud offer from Box.
The entry level Xperia™ tipo,
priced affordably at Rs. 9,999, comes in two versions: single SIM and Dual. The
single SIM tipo comes bundled with exciting new apps and accessories to let
consumers feast their senses, and be immersed in music. The Xperia™ tipo Dual is
priced at Rs. 10,449, and is perfect for consumers who do not wish to carry two
mobile phones for different SIM cards.
The two new devices be
available to Vodafone subscribers with an exclusive offer of 500 GB per month
for three months, with the offer being valid till 31st December
2012.
Launching the new Sony smartphone, Kenichiro Hibi, Managing
Director, Sony India said, “We are happy to announce the intergration of Sony
Mobile Communications India into Sony India. Mobile has been an integral part of
the brand’s growth in India and we are working together to deliver products that
are relevant for Indian consumers. With the XperiaTM brand, our aim has always
been to innovate ahead of consumer demand. After the launch of XperiaTM NXT
series earlier this year, we are now launching the phone that will reach out to
entire India. We have expanded our XperiaTM range with Tipo – Sony’s first entry
level price category smartphone under XperiaTM brand. Committed to the Indian
market, these devices have been designed for selective markets; including
India.”
Sony India also announced its new marketing campaign ‘Feast your
senses’ supported by a TV ad campaign. It aims to bring alive the music
experience that consumers can expect on Xperia™ tipo, and enhances the company’s
existing global campaign – Made of Imagination that highlights the seamless
experience that Sony India brings across the multiple screens.
Now
retailing in over 3,000 stores across the country, Xperia™ tipo offers a simple
and easy-to-use smartphone experience targeting consumers who may be purchasing
their first smartphone. With a dedicated set-up guide, and a built-in
application enabling users to monitor their data usage – consumers can make the
most of their smartphone experience. The Xperia™ tipo comes bundled up with
pre-loaded apps such as Bollywood Hungama, Dainik Jagran, and Cricbuzz, on both
– single and dual SIM devices. In addition to this, Xperia™ tipo users will
enjoy access to appXtra, for exclusive access to music applications.
Price
Single SIM – Rs. 9,999, Dual SIM – Rs.
10,449
Colours available in India
Red, white, blue and
black
Key features
3.2” scratch-resistant mineral glass
display
Launching on Android 4.0 (Ice Cream Sandwich)
Qualcomm
Snapdragon processor
3.2MP camera
Powerful battery, 1500 mAh, with
>24hrs usage time
Data management solution to identify data
usage
32 GB expandable storage
xLOUD & TrackID for better
Music experience
Dedicated set-up guide
Bluetooth and Wi-Fi™ for
easy content sharing and web access
Free 50 GB Box Cloud
offer
Pre-loaded applications like Bollywood Hungama, Dainik Jagran,
Cricbuzz
About Sony India Pvt. Ltd
Sony India
is one of the most recognized consumer electronics brand in the country, with a
reputation for new age technology, digital concepts and excellent after sales
service. In India, Sony has its footprint across all major towns and cities in
the country through a distribution network comprising of over 10,400 dealers and
distributors, 270 exclusive Sony outlets and 23 direct branch locations. Sony
India also has a strong service presence across the country with 255 service
outlets. Manned by customer friendly and informed sales persons, Sony’s
exclusive stores ‘Sony Center’ are fast becoming the most visible face of the
company in India. A distinctive feature of Sony’s service is its highly
motivated and well-trained staff that provides the kind of attentive and
sensitive service that is rare today.
For more details, please visit: http://www.sony.co.in/xperia
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