Mindtree Limited, the global IT solutions company, today
announced its new brand identity with the unveiling of its mission, values and
logo. The rebranding initiative reinforces Mindtree’s ongoing transformation to
an expertise-led organization. The new brand identity highlights Mindtree’s
differentiated approach to sophisticated global customers, while also appealing
to younger audiences that form the global talent pool of the
future.
The rebranding activity is a strategic component of
Mindtree’s vision of becoming a billion dollar company and will bring alive the
new values of ‘Collaborative Spirit, Unrelenting Dedication and Expert
Thinking’.
“Mindtree is looking confidently at the future, standing on
the strong foundation that we built in the last 13 years” said Subroto Bagchi,
Chairman, Mindtree Limited. “Our difference is our unique approach balancing a
human perspective with deep strategic thinking which enables us to create
possibilities to help our clients succeed”
“The new identity captures our
values and beliefs. The brand voice - bright, confident and active will drive
our behavior and lead us to greater successes” said Krishnakumar Natarajan, CEO
and MD, Mindtree Limited. “We focus to deliver business value to our customers.
Our expert solutions make us the trusted partners who drive a positive impact
for businesses and societies,” he added.
Mindtree’s new logo of multiple
strands weaving into a harmonious hub represents the meeting of minds and
technology and speaks of humanity while projecting a forward looking momentum.
The tagline “Welcome to possible” is a simple but powerful expression of the
brand mission, values and promise. The brand identity was designed in Los
Angeles, USA by Siegel + Gale.
About
Mindtree
Mindtree is a global information technology solutions
company with revenues of over USD 400 million. Our 11,000+ experts are driven to
engineer meaningful technology solutions to help businesses and societies
flourish.
Mindtree’s consulting-driven approach makes us a strategic
partner to over 40 Fortune 500 enterprises. Our domain expertise, unique culture
and technical excellence help businesses thrive and be future-ready. We enable
our customers achieve competitive advantage through flexible and next generation
global delivery models, agile methodologies and expert
frameworks.
Mindtree’s ability to devise solutions is equally matched by
our ability to execute them. Our differentiation stems from a unique balance of
human perspective with deep strategic thinking.
Our values -
collaborative spirit, unrelenting dedication and expert thinking help us see
possibilities where others see a full stop.
Welcome to possible.
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