DatacenterDynamics 2012
Census Results Available First Week October
London 5 September 2012
With over 5000 respondents from around the globe, the 2012
Data Center Industry Census is the largest global market intelligence study
every undertaken.
Building on the data from its 2011 predecessor and conducted
by DatacenterDynamics Intelligence (DCDi), the analysis is underway and the
suite of reports – granular down to individual country level – will be available
immediately from the early October launch.
To maximise the responses to the survey, DCDi undertook two
new strategies – increasing the incentivization of respondents by donating $5 to
children’s charity UNICEF up from $2.50 the previous year – and by engaging
DataCentrePR (www.datacentrepr.com), the specialist arm
of Turtle Consulting Group to promote the survey globally in multiple languages
through print and online media coverage in addition to DCDi’s 200,000 database
of key data center professionals.
Said DCDi managing director Nicola Hayes, “We wanted to
ensure that the census reached the entire community of IT and data center
professionals globally. Mainstream technology media coverage plus our own unique
channels was the best and most cost effective way to successfully reach all of
these people in countries around the world”.
Were these strategies successful? “Undoubtedly,” says Hayes,
“using online analytics we know that ten per cent of our survey respondents came
directly from Turtle’s DataCentrePR campaign, possibly double that when print
coverage is added in. DCDi’s donation to UNICEF of $40000 - up from $15000 in
2011 - underlines the success.”
The 2012 Data Center Industry Census is set to provide the
industry with the most comprehensive – and the most statistically rigorous –
insight into the data centre marketplace. It is supported this year by Siemens,
Cummins and BCS the chartered institute for IT.
Said Phil Turtle, founder of DataCentrePR, “after thirty
years in the telecoms and data center industries - both in manufacturing and now
running a marketing and PR group - I’m only too aware of the dependence of
companies on market intelligence for their business planning decisions. Many
surveys are conducted with statistically inadequate samples, DCDi is unique in
the size and quality of its database of the most senior and key people in the
data center industry worldwide. The size and reach of their sample means that
the results are statistically robust.
Although DataCentrePR only had three days from first
conversation to getting out the first press release to 6000 media outlets across
20 countries in nine languages, our near twenty years of data centre market
expertise allowed it to rise to the challenge and the results are very
gratifying.
The 2012 census, which covers growth and trends, energy and
monitoring, market profiles, cloud, investment and new technologies - and will
be available as a suite of standard reports in eight languages in addition to
bespoke analysis to allow deeper delving into specific data for DCDi
clients.
Reports can be pre-ordered now and DCDi is already accepting
enquiries for bespoke analysis - contact dcdintelligence@datacenterdynamics.com
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