Posted:
21 Sep 2012 06:51 PM PDT
While Ranbir may be having all the ‘Barfi’ this festive
season, Salman Khan’s Eid ki sawaiyan still taste the sweetest, more than a
month after the release of his movie, Ek Tha Tiger, last month on India’s
Independence Day. Creating records is nothing new for the movie, having made the
biggest first day opener, the highest first weekend, the highest Monday
collections, and the fastest Rs.100 crores on the box office.
Even as
the industry speculates if it can break the record of India’s top-grossing
Bollywood movie ever, the romantic action thriller from Yash Raj Films has
already added yet another feather in its cap. According to the latest Global
Video Insights (GVI) report published by Vuclip, the world #1 independent mobile
video company, the historic blockbuster has become the longest standing movie to
be featured in the most viewed list on mobile devices in
India.
Elaborating on the record, Bollywood Bhai’s namesake, and Vuclip’s
Vice President, Business Development – APAC & MEA, Salman Hussain, says,
“For the fourth month in a row, Salman Khan’s Ek Tha Tiger has been featured
among both the most watched video clips as well as the most searched video terms
by more than 14 million users of Vuclip in India, making it the longest running
top movie title on mobile phones in the country. The Ek Tha Tiger fever shows no
signs of subsiding yet among Indian mobile phone users, having been featured in
the top ten in our GVI reports for June, July, August and now September. Never
have we seen any movie being such a big hit for such a long time. In the last
four months, the movie appeared as many as ten times in the Top Ten Most Viewed
category, as well as grabbed a rank in the Top Ten Most Searched category each
month.”
Among these top ten ranks, Ek Tha Tiger was the #1 search
term in August and September, while it grabbed the numero uno title of the most
watched video clip in the months of June and August.
The season is
proving to be successful for not just the movie, but also for the mobile video
service, Vuclip, which was featured among the top ten most accessed domains in
India, according to the latest edition of State of the Mobile Web report
released on August 31 by the browser company, Opera Software, based on an
analysis of over 205 million users worldwide.
Says Salman
Hussain, “With reports of possible Tamil and Telugu remakes of the movie, Ek Tha
Tiger still seems to have a lot to offer to its fans, and I won’t be surprised
if it grabs the top slot yet again on mobile too, which is fast becoming the
screen of choice for personalized viewing of video content. Besides over 900
million mobile phone subscribers in India, Frost & Sullivan predicts that
there are still another 650 million users that are still untapped, which
presents a huge and growing addressable market. It’s no wonder that movie
producers are increasingly looking at promoting their video clips on mobile to
reach out to their fans in every nook and corner of the
country.”
Vuclip’s Starlight Cinema features clips from
Bollywood, Hollywood and other cinema. Its exclusive channel South Indian movie
clips features movies clips in Telugu, Tamil, Kannada and Malayalam. Vuclip TV
offers popular TV shows in Hindi, Telugu, English and other languages on mobile
phones. Earlier this year, Vuclip also launched India’s first mobile video
channel for women, Mira!.
About
Vuclip
For millions of people around the world, Vuclip is an
essential part of their daily lives. Vuclip serves video on-the-fly, on any
device, and in any country, providing unparalleled reach for its partners. Every
day Vuclip delivers more than 20 million videos to consumers in over 200
countries. Monthly Vuclip reaches more than 40 million unique users globally.
Vuclip is headquartered in Milpitas, California with offices in New Delhi,
Mumbai, Shenzhen and Beijing. Check out Vuclip on your phone:
m.vuclip.com.
No comments:
Post a Comment