core sector communique

GITANJALI LAUNCHES INDIA’S 3rd GOLD AND DIAMOND ATM
AT LAL BAUGCHA RAJA, MUMBAI

3rd Gitanjali Jewellery Vending Machine (kiosk) at Lord Ganesha’s abode

Take home blessings in the form of Lalbaug Cha Raja embossed coins

Mumbai, September 17, 2012: For Mumbai’s most celebrated and auspicious occasion of Ganeshotsav, Gitanjali Group has joined hands with Lal Baugcha Raja Ganeshotsav Mandal to launch the Gitanjali Jewelery Vending Machine at Mumbai’s most popular and most visited Ganpati – Lal Baugcha Raja. Mr. Vijay Shanker, CFO, Gitanjali Lifestyle, Mr. Sudhir Salvi, Secretary, Lalbaugcha Raja Ganeshotsav Mandal and actress Sayali Bhagat unveiled the ATM.

On the occasion of the launch, Mr. Vijay Shanker, CFO, Gitanjali Lifestyle, “We got an overwhelming response from consumers after the launch of the 2nd kiosk at Siddhivinayak Temple. Devotees flock Lal Baug cha raja in huge numbers every Ganeshotsav. The vending machine launched here dispenses Gold and silver coins with Lalbaugcha raja embossed on it. With this, people can take home a symbol of the blessings and good luck from the greatest, Navsacha Ganpati, Lalbaugcha Raja, the fulfiller of all wishes!

At the inauguration event Mr. Sudhir Salvi, Secretary, of Lalbaugcha Raja Ganeshotsav Mandal said, “We are very pleased to be associated with the Gitanjali Group; their premiere product gives worshippers a chance to purchase gold very easily. We are sure that the devotes who come to Lalbaugcha raja in large numbers everyday will utilize this gold dispensing machine to its fullest and we hope this will be well accepted by the masses.”

Gitanjali Group has introduced Gold and Silver coins embossed with an image of the majestic, powerful and revered - Lalbaugcha Raja. The coins can be withdrawn from Gitanjali’s Gold and Jewelery Vending Machine which dispenses not only Gold and Silver coins but also jewelery. This Any Time Gold and Jewelery Vending Machine installed at the Pandal is available for people to access on all ten days of Ganeshotsav.

The ATM accepts Credit Cards, Debit Cards and Cash, and gives you the products at the current market rates with the purity and quality trust ensured by the Gitanjali Group. The machine is easy for self use with the provision of ATM machine attendant to help you with easier & faster transaction

The kiosk is a part of the larger ‘Go for Gold’ umbrella branding created by Gitanjali to promote the purchase of gold – whether in the form of jewellery or coins/bars – and focus attention on the company’s initiatives in the gold segment.

About Gitanjali Group:

Gitanjali Group is the world’s largest integrated branded jewellery manufacturer-retailer with an annual turnover of over USD 2.1 billion.

The Group pioneered jewellery retail revolution in India by launching Gili way back in 1994. Gitanjali today owns and distributes eight out of the top ten jewellery brands in the country including Gili, Nakshatra, Asmi, D’damas, Sangini, Diya, Nizam & Parineeta.

At an International level, Gitanjali enjoys direct access to the US retail market through 111 high end stores under Samuels Jewelers Inc. which is the 5th largest specialty retail chain in the US. acquired by the group in 2006.

The group has also taken the lead in introducing well known Italian jewellery to the Indian market which includes the acquisition of Italian brands - Valente, Stefan Hafner, Nouvelle Bague, IO SI and Porrati.

Today the Group’s activities are spread across the entire value chain from rough diamond sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding and retail, as well as global lifestyle brands, in India and abroad.