Fewer than 1 in 15 Companies in India are Truly
‘Self-Governing’ – But Those That Are, Win Big
Flatter organizations with high levels of trust, values, and purpose outpace on innovation, employee loyalty, customer satisfaction and financial performance
India 3 Sept, 2012: An unprecedented, global analysis of how companies really work finds that fewer than one in 15 companies in India are self-governing – but that these rare companies experience profound advantages in the marketplace. Globally, fewer than one in thirty companies are self-governing.
The HOW Report looks at how governance, culture and leadership influence behavior and impact performance. The findings are derived from a rigorous statistical analysis of observations from over 36,000 employees at all levels in 18 countries, including 3,000 employees in India. The report was developed by LRN and independently conducted by the Boston Research Group, in collaboration with Research Data Technology and The Center for Effective Organizations at the University of Southern California. LRN works with companies and their people to strengthen their corporate character and inspire principled performance.
The study identifies three business ‘archetypes’ describing how companies operate: Blind Obedience, Informed Acquiescence and Self-Governance*. The study found that while only 6 percent of companies in India are Self-Governing, 26 percent fall into the Blind Obedience and 68 percent into the Informed Acquiescence archetypes. The global averages are 3% Self-Governing, 43% Blind Obedience, 54% Informed Acquiescence. Like companies worldwide, companies in India that are Self-Governing perform the highest on every one of the 14 performance outcomes in the study – including higher employee loyalty, customer satisfaction and lower misconduct. Self-governing organizations are also more resilient and observed by their employees to beat the competition, usually by huge margins, on innovation and financial performance.
“We manage what we measure, and as the world becomes more interdependent, it’s critically important to have metrics for how companies really operate—how their people behave and make decisions,” said LRN CEO Dov Seidman. “Our goal was to create hard, testable, repeatable metrics, and we’ve derived a valuable insight: companies that meet the standard of Self-Governance have profound advantages in the marketplace. They have the highest levels of innovation, employee loyalty, and customer satisfaction and the lowest levels of misconduct.”
Among the report’s top findings:
Ø Only 6 percent of companies in India are Self-Governing —meaning that the organizations have high levels of trust, values, commitment to a purpose, and collaboration.**
Ø That 6 percent minority of Self-Governing companies has significant advantages over the competition. They experience:
· Higher Innovation: 90.0 percent of employees observe levels of innovation are high relative to the competition, a. 18.8 percentage point lead over Informed Acquiescence companies and a 43.3 percentage point lead over Blind Obedience organizations.
· Stronger Employee loyalty: 93.3 percent of employees expressed high degrees of loyalty to their companies, 35.6 percent and 7.2 percent higher than blind obedience and informed acquiescence, respectively.
· Higher Customer Satisfaction: 100 percent observe highly satisfied customers versus 70.2 percent for Blind Obedience and 89.2 percent for Informed Acquiescence.
· Stronger Financial performance: 96.7 percent of respondents observe financial performance greater than their competitors, besting Blind Obedience by 40.5 percent and Informed Acquiescence by 22.6 percent.
“These findings have significant implications for CEOs and other business leaders,” said Seidman. “Companies that take their corporate character seriously are the ones who will thrive in the 21st century and be around in the 22nd century. It is our hope that the HOW Report will create a better understanding of how governance, culture and leadership combine to impact an organization’s success and significance.”
In our hyper-connected and interdependent world, LRN believes that the source of advantage has shifted to HOW – how we behave, lead, govern and relate to others. Since 1994, LRN has helped 20 million people at 700 companies meet complex legal and regulatory requirements and inspire principled performance in their operations. LRN provides strategic guidance, practical methods and a knowledge platform for inspiring your workforce.
* “A self governing organization is one that, according to LRN, manifests high trust; acts and makes decisions based on a set of core values; founds its efforts on a deep commitment to a larger purpose; leads by inspiration (as opposed to carrots and sticks or coercion); and is characterized by transparency, collaboration, and a long term horizon.”
**The HOW Metrics Indices
· Speaking Up
· Time Horizon
· Operational Efficiency
Since 1994, LRN has helped 17 million people at 700 companies worldwide simultaneously navigate complex legal and regulatory environments and foster values-based cultures. LRN’s combination of practical tools, education and strategic advice helps companies translate their values into concrete corporate practices and leadership behaviors that create sustainable competitive advantage. In partnership with LRN, companies need not choose between living principles and maximizing profits, or between enhancing reputation and growing revenue: both are a product of principled performance. LRN works with organizations in more than 100 countries, and has offices in New York, Los Angeles, London and Mumbai.