Support
for Alpina Sailing Collection
Geneva – May 2012
Swiss Watch Manufacturer Alpina Genève is proud
to announce branding of a Swan 80 participating in various yacht regattas in the
Mediterranean in 2012. The Alpina Swan has recently raced in the Palmavella and
will race in the Loro Piani and Giraglia regattas in June. Later this year, the
Alpina Swan will race in the Voiles des St. Tropez and the Middle Sea Race
regattas.
Various regatta sponsorships are activities to
support the Alpina Sailing Collection. Its star product is an automatic
chronograph with regatta start function. Alpina developed this regatta caliber
AL-880 in-house, based on the Sellita SW500 chronograph movement. The caliber is
encapsulated in a stainless steel 30 ATM water-resistant case with rotating
bezel. Currently, Alpina is the only watchmaker offering such an easy to read
automatic regatta caliber. The watch has a RRP of 2350 Euro.
In addition to the regatta version, Alpina offers
another attractively priced version the Alpina Sailing Automatic with 3 hands
and a date window, with similar case and dial design. All Alpina Sailing
timepieces are available on rubber strap, metal bracelet or metal mesh bracelet,
for absolute comfort and security in the most extreme situations.
More regatta sailing with
Alpina
Besides the Alpina Swan 80, Alpina was the
official watch sponsor of Extreme Sailing Series Team Niceforyou, skippered by
Alberto Barovier. Barovier was the winner of the 2010 America’s Cup on board the
trimaran BMW Oracle Racing. Each Alpina Sailing timepiece is offered in limited
edition and is delivered in a special packaging alongside a miniature
reproduction of an Extreme 40 Catamaran.
About Alpina
Alpina is an independent family owned watch
manufacturer based in Plan-les-Ouates, Geneve. Founded in 1883, Alpina
celebrated its 125th Anniversary in 2008 and is evolving into a niche Sports
& Lifestyle brand. The company is involved in all stages of watch
production, from initial design to final assembly and quality control. Each
watch is assembled by hand and extensively controlled with state of-the-art
equipment, in order to ensure maximum quality and durability. The company
innovates to offer creativity and exceptional value. Its factory in
Plan-les-Ouates Geneve is ultra modern and offers the best environment for its
watchmakers.
Alpina positions itself in the Accessible Luxury
segment, with most of its watches selling at CHF 1'000-5'000 retail. The company
is expected to continue its annual 50% growth, doubling in size every two years.
Production is planned to grow to 25’000 pieces annually.
Alpina is not just a luxurious timepiece. Behind
it is an extensive creative process that involves an inspired design, smart
development and unparalleled attention to detail. Alpina watches have bold and
recognizable designs that radiate luxury.
Each Alpina watch is hand-assembled and each
watch is checked and controlled over a long period of time - by both human
beings as well as special equipment to ensure optimal quality. Making no
compromises in terms of quality is a strict priority for Alpina. The Alpina
Manufacture is located in Geneve, the world’s most prestigious location for
high-quality watchmaking.
Alpina has all the attributes of a luxury watch,
but at accessible price. Alpina watches are defined by their high quality,
differentiation and precision in design and manufacture. Their perceived value —
through quality of design, materials, and manufacture — is a key component of
its success.
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