Bringing
the latest in Hair Cuts & Color to Ahmedabad,
MATRIX
begins its
‘100
City Education Tour’
Ahmedabad,
June 19th,
2012:
MATRIX,
the fastest growing professional salon brand in India, presents the latest
trends in hair color, cuts and styling with a mega show for hairdressers in
Ahmedabad. The show is the second edition to the ‘Matrix
100 City Education Tour’,
an initiative by Matrix to reach out and educate hairdressers across India. With
live look and learn demonstrations by Melroy
Dickson, National Education Manager, matrix India
and his team, the tour aims to touch 100 cities and thousands of hairdressers in
the country, providing them with accessible education. The show is being
attended by over 1,000 hairdressers in the city today.
The
looks being showcased are in conjunction with the hottest international trends
incorporating Matrix star hair color products- Socolor.Beauty
and Wonder.Brown.
The
diverse hairstyles are created using superlative products from the Matrix Vavoom
styling range to complete the looks.
The
power packed seminar includes entertaining dance acts and exciting runway
fashion shows that showcase the best in hair fashion. The cuts and colors have
been customized for the India market- the styles are versatile and can be
carried off in both traditional and formal avatars.
The
models will be seen sashaying down the ramp at the runway show sporting
ensembles styled by well-known fashion stylist Kshitij Choudhary with the
gorgeous- Miss India and Actor Parvathy
Omanakuttan
as the show stopper.
With
in-salon services, technologies and trends consistently evolving, it is
important for hairdressers to be educated and up-to-date. With best products and
accessible education, Matrix provides them with the right tools to nurture and
unleash their creativity.
Education
is a focus and key differentiator for Matrix, helping hairdressers build on and
improve their skills through on-trend shows and state-of-the-art training
programs. With the largest network of 38 Education Studios, Matrix holds the
unique position as the accessible professional megabrand having trained close to
two lakh hairdressers to date.
In
2010, Matrix organized a 50 City Education Tour which touched over 8,000
hairdressers across India, reiterating the Matrix philosophy of Reach All. Teach
All.
Launched
in 2005 in India, Matrix today is the fastest growing professional salon brand
catering to over 20,000 salons across the country. With the best affordable
products, the most accessible education and a personal opportunity for success,
Matrix is empowering hairdressers to IMAGINE all they can be!
About MATRIX
Matrix,
part of L’Oreal’s Professional Products Division, is the No. 1 professional hair
color and haircare company in the US reaching out to over 265,000 salons across
the globe. Matrix was
founded
in 1980 by Arnie Miller, an American hairdresser, with a vision to
revolutionalize the salon industry and empower the hairdresser to Dream, Dare
and Succeed.
In
India Matrix is the most widely distributed professional hair brand – partnering
over 21000 salons and education over 45000 hairdressers. It offers an extensive
portfolio of innovative, high quality products to cover every salon need across
all categories – haircare, haircolor, styling and texture. All formulae feature
advanced smart technology to deliver expert professional results and simplified
solutions.
The
Matrix product portfolio in India includes Socolor.beauty and Wonder.Brown
haircolor ranges. These wide ranges of hair color include special hi-lift shades
for naturally dark Indian hair. The Biolage hair care range offers professional,
in-salon hair treatments as well as home-use products. All Biolage products are
developed with natural ingredients and the latest technology. Opti.Straight and
Opti.Smooth hair straightening ranges provide two services - a quick, accessible
straightening and a premium, luxury re-bonding service. Post a straightening or
rebonding service, Matrix offers opti.care – the specialist care for
straightened hair. Matrix also has a smart range of styling products
Vavoom.
The Matrix Range of products is distributed exclusively through Matrix Salons across India.
About Melroy Dickson, National Education Manager, Matrix
Melroy
Dickson, the ‘MATRIX CREATIVE GURU’, has been with L’Oreal India since 1997 with
a rich experience of 23 years in hairdressing.
He
is the creative force behind all Matrix India photo shoots and color collections
featured in top magazines
He
currently heads the entire education portfolio of Matrix in India. In the 6
years he has been with Matrix, Melroy and his team have conducted over 60 shows
and seminars and together have trained over 2 lac hairdressers across
India
No comments:
Post a Comment