core sector communique

Tata Interactive Systems Wins Second Prize in the Best Game or Simulation Category in the 2012 LearnX Asia Pacific E-learning and Training Awards

Tata Interactive Systems’ winning entry was the ‘Phillips Outdoor Lighting Controls’ game developed for Philips Lighting.

Mumbai, 20^th June: Tata Interactive Systems (TIS), a pioneer and global leader in learning solutions has won the 2012 LearnX Asia Pacific award in the Best Game or Simulation category for developing ‘Philips Outdoor Lighting Controls’ - an investigation game, where players extensively use the interview format to deduce information about customers and use that information to build compelling solutions.

The game builds on the technical knowledge of sales people. It gets them to apply their knowledge successfully in sales scenarios that they are likely to encounter. The scenarios allow sales people to identify the different stakeholders involved, ask the right questions, select the right solution and put together a value proposition for the client successfully.

“We are happy that the Philips Outdoor Lighting Controls game developed by Tata Interactive Systems has won the LearnX award in the Best Game or Simulation category. The award recognizes our capability to conceptualize and produce quality learning content that helps enable organizational initiatives across industry verticals,” says Kshitij Nerurkar, Chief Operating Officer, Tata Interactive Systems. He adds, “Serious games involve players in a ‘recreational’ activity, thereby making them more receptive to the message being delivered. There is often a greater degree of internalization when serious games are used to explain concepts.”

The purpose of the LearnX awards is to identify and honour individuals, teams and organizations who/that have leveraged learning and development in order to significantly advance workforce productivity and performance.

About Tata Interactive Systems:

Tata Interactive Systems (TIS) is the world’s leading developer of learning solutions. TIS’ learning solutions are designed to enable organizational initiatives across industry verticals including Education; Government and Defense; Telecommunications and ICT; Pharmaceuticals and Health Care; Banking, Financial Services, and Insurance; Airlines, Transportation, Logistics, and Hospitality; Consumer Package Goods; and Manufacturing, Energy, and Construction.

With a team of over 800 multi-disciplinary specialists, TIS creates 3000+ hours of learning content across 220+ concurrent projects every year. TIS’ solutions have proven their effectiveness at more than 60 Fortune 500 companies, leading educational institutions, and government departments.

TIS is the only learning solutions organization in the world to be assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. Its solutions have won prestigious awards including Brandon Hall, APEX, BETT, and BIMA.

Areas of Business

TIS caters to three segments – Corporate, Education, and Government. It offers clients learning solutions that include:

· Educational Multimedia & Blended Learning

· Web-based Training & Courseware

· Simulations

· Software Solutions

· Game-based Learning

The scope of TIS’ learning solutions encompasses on-boarding, sales training, process training, product training, curriculum design, assessments, soft skills training, and technical training.

Location

TIS has development centers in Germany, Switzerland, and India. Its sales and marketing operations span the US, Canada, the UK, mainland Europe, Australia, New Zealand, the Middle East, and India.