Saturday, June 30, 2012


Kolkata, June 29, 2012: After the colossal success of its endeavour in other regions of India, Polycab announces its regional set up in Kolkata. The company feels that the advent of the second millennium has brought a major transformation not only in the mindset of the customers but also in their following approach. The expectation of the customers has risen exponentially and this trend is here to stay and foray in the eastern market with the vision to keep their customers totally satisfied.

Commenting on the launch of the Company’s set up in East, Polycab Group Chairman & Managing Director Inder T Jaisinghani said “A strategic presence across the country is crucial to our expansion plans. Our strategy in business is not to get ahead of others, but to get ahead of ourselves – to break our own records, to outstrip our yesterday by our today.”

The main objective of this company is to meet the vital imperative needs and demands of the consumers as the company strongly believes in the prime satisfaction of their potential clients. Thus, the company discloses the idea of coming up with the concept mother godown at Kolkata to cater immediate needs of the customers and smoothen the flow of material in adjoining states. With their utmost hard work and sincere dedication, the company has already reached the peak of success and hereby unlocking it’s another division in the eastern region thus capturing the strong marketplace. They say that the investment in the eastern region operations will strengthen their domestic market foothold and they look forward to a good market share and brand equity development.

The idea of setting up of an entity in the eastern region gives a strong message of the internal and external development of the state as a whole. Their mission is to build a strong brand and uphold the excellence standard for customer contentment. Thus, the company wants to inculcate their norms and policies in the dignified initiative to achieve success.

About Polycab Group

Polycab, an ISO 9001: 2008; ISO 14001 : 2004; OHSAS 18001 : 2007 certified company is the largest wire and cable manufacturer in India with a proven track record of over three decades. The fastest growing company in the Indian cable industry with consistent growth, Polycab has crossed Rs 4201 crore turnover during the year 2011-12 and is set to achieve Rs 5001 crore turnover during the year 2012-13. Polycab has 16 manufacturing plants and is teamed up with approx 5000 people. Speaking of specifically East Zone, it has local godowns in all major states of the region (Ranchi, Patna, Guwahati, Bhubaneshwar and Kolkata). Polycab aims to bring greater happiness to our customers, through best in class products and services, while enhancing stake holder value continuously.

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