Amrapali
Launches Ethical Emerald Collection PANNA
London, 12th June
2012, marks the
arrival of the new Panna collection by jewellery house
Amrapali. A direct translation of the Hindi word for emerald, the
collection features these mesmerising stones, ethically mined by Gemfields
in Zambia. The Panna gemstone is said to behold many mystical
properties, providing an emblem of power and a symbol of hope.
The Panna designs have
been inspired by collections the Maharajas once commissioned to the grand
Maisons of Europe. Unquestionable craftsmanship and unparalleled design have
been masterfully combined to create these truly phenomenal creations. Intricate
cuffs, show stopping necklaces and chandelier earrings all have a distinct
Indian aesthetic- a characteristic which is sweeping western jewellery houses.
Amrapali have been making jewellery
for over three decades from their Jaipur studios and go to great lengths to
sustain traditional Indian techniques that are revered around the world.
Amrapali have recently become the first Indian jeweller in Harrods Fine
Jewellery Room, testament to their unique aesthetic.
This collection has been a true
collaboration with ethical coloured gemstone company Gemfields who pride
themselves on ensuring all the coloured gemstones in their portfolio are brought
from mine to market in an ethical and transparent manner. Through five millennia,
from Moghul magnificence to Hollywood glamour, the talismanic emerald has been
lusted after for its seductive beauty and ravishing rarity.
Amrapali’s artisan team have been carefully
trained in the traditional Indian techniques which feature in the designs,
furthering the collections unique appeal and the integrity and beauty of the
emeralds from Gemfields, pioneers in the ethical and environmentally- aware mining of
coloured gemstones.
The Panna collection
will preview in Amrapali’s Beauchamp Place boutique and Harrods Fine
Jewellery room from Tuesday 12th June.
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