core sector communique

Allot Announces Three UK Customer Deployment of Ortiva Wireless IVOG Platform

Enhances Customers’ Video Experience While Increasing Network Capacity

Hod Hasharon, Israel, June 4, 2012— Allot Communications Ltd. (NASDAQ: ALLT), a leading provider of service optimization and revenue generation solutions for fixed and mobile data networks worldwide, today announced that Three UK has deployed Ortiva Wireless’ unique iVOG (internet Video Optimization Gateway) platform to help optimize Three UK network costs and provide the necessary level of quality for subscribers. By reducing the stalls, or buffering, that can be encountered by people watching video over mobile networks, Three UK’s customers will receive a superior video experience.

Mobile video use continues to grow at a rapid rate, especially for mobile carriers that have to manage the bandwidth-intensive traffic. As more consumers and businesses rely on data cards, tablets, and high-end smartphones, the ability to cost-effectively deliver high-quality mobile video services is high on the list of challenges confronting mobile carriers worldwide.

According to Allot MobileTrends Reports H2/21022, video now represents over 40 percent of the total traffic on mobile networks. That number is expected to continue to rise.

The Ortiva iVOG platform allows service providers to dramatically improve the quality and efficiency of rich media content delivery by optimizing for real-time network conditions and for each mobile connection. It improves the user experience by decreasing stalls, providing the optimal quality of service through inline transrating based on actual network speeds and content types. This allows for a more efficient allotment of bandwidth, so customers can watch more video on their data plans. The ability to do this without transcoding creates a highly scalable solution.

“Three selected the Ortiva iVOG platform after a detailed RFP, lab and field trial process,” said Phil Sheppard, Director of Network Strategy at Three UK. “Ortiva’s scalability advantages allowed the deployment to be paid for entirely by the savings in network expansion costs, while at the same time improving the subscriber quality of experience even under challenging network conditions.”

“The explosion in mobile video use requires a solution that can quickly solve the issue of broadly managing video content across entire networks, do it quickly, and at a cost carriers and infrastructure companies find affordable,” said Rami Hadar, Allot’s President and CEO. “Ortiva Wireless’ proactive approach to providing a scalable platform is a winning solution for operators and their customers too.”

About Three UK

Three is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected. To do this we’ve built an award-winning high-speed mobile broadband network. Three UK is a member of the HWL group of companies, which include 3G operations in Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden.

Three facts about Three:

· Three launched the UK's first 3G high-speed mobile network offering national coverage for calls and texts, and has more than 97.5% population coverage for mobile internet services.

· Three is the fastest growing network in the UK.

· Three is the UK market leader for mobile broadband, and came first in the five most recent YouGov DongleTrack surveys of Mobile Broadband customers (July 2010, October 2010, January 2011, April 2011, July 2011). Three is also the No. 1 network for smartphones – rated best for overall quality, speed, value, customer satisfaction and reliability in the YouGov Smartphone Mobile Internet Experience Report (SMIX). Three was also voted Best Network in the 2011 uSwitch Mobile Awards. 

About Allot Communications

Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot's rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot's scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.