core sector communique

Adler & Roth showroom at Grand Hyatt, Mumbai

Inaugurated by Mugdha Godse

February, 2012: Mugdha Godse lead actress of “Will You Marry Me?” today inaugurated the posh and new Adler & Roth Showroom located at The Grand Hyatt Hotel in Mumbai; the new store is spread across 400 sq ft and offers a classic range of silver products from the house of Gitanjali Group. For the auspicious opening of the flagship store Mr. Nitin Kedia, General Manager – Operations, Gitanjali Lifestyle was accompanied by actress Mugdha Godse and director Aditya Dutta for the ribbon cutting ceremony.

Adler & Roth is a range of eclectic silver centrepieces across different categories with a design and finish that speaks of a rich European heritage yet has a modern and very contemporary feel. It consists of religious idols and spiritual symbols that are at once both traditional and trendy, and decorative objects and items for your home or office. Some of the pieces have an aesthetic blend of precious metal with out-of-the-ordinary items like wood, stone, clay, crystals, and semi-precious stones. The intricate designs and delicate filigree work give the collection an exotic and exclusive finish. Each piece is a unique, limited edition design conceptualised and created by a dedicated and experienced design team and then crafted with the utmost care by a team of highly skilled master craftsmen. Created using the finest quality of silver and materials, the brand is also an environment friendly product made from a base of bio-degradable terracotta clay.

On the occasion of the store launch, Mr. Nitin Kedia , General Manager – Operations, Gitanjali Lifestyle said, “Through Adler & Roth, we are pleased to offer the Indian consumers unique and contemporary sculptures which make the perfect gifting item, the brand has a unique signature style and an elegant, premium look and feel which adds a dash of character to your home or office. With this flagship store we will provide consumers an enhanced shopping experience and offer beautiful creations which are sure to leave you mesmerized.”

Speaking on the occasion, the beautiful Mugdha Godse, said, “Adler & Roth is a one of a kind range that is traditional yet contemporary. Its diverse range of religious idols offers beautiful deity pieces which are perfect for the modern Indian homes. Its other modern collectable pieces are intricate, very versatile and ideal to add to your home décor. I am glad to be here today to launch their flagship store and look forward to latest offing’s of the brand “

Every Adler & Roth creation is an artistic ‘sculpture’ that captures the different moods and emotions of the Gods. A dedicated team of researchers and designers creates the concepts after careful research, including fashioning silver jewellery that matches with the mood and feel.

Unlike the standardized, machine made silver sculptures that are commonly available in the market, Adler& Roth has a unique signature style and an elegant, premium look and feel.