core sector communique

SAP Continues Mobile Enterprise Management Software Market Leadership

SAP AG (NYSE: SAP) today announced that leading IT market research advisory firm IDC has recognized SAP as the market share leader based on 2011 revenue in mobile enterprise management (MEM) enterprise software market. SAP received the distinction for the eleventh consecutive year in the “Worldwide Mobile Enterprise Management Software 2012 – 2016 Forecast and Analysis and 2011 Vendor Shares” report. The new report highlights the SAP® Afaria® mobile device management solution as holding 16.4 percent share of the MEM market with the nearest competitors having less than seven percent share in 2011.

In recognition of the growing convergence between the mobile device management (MDM) and mobile application management (MAM) markets, IDC is now producing an annual forecast and analysis document that combines the two markets into a new market called MEM software. This study effectively replaces the former mobile device management enterprise forecast and analysis where SAP led the market for 10 consecutive years.

“IDC recommends that enterprises evaluate mobile solutions that both manage and secure devices and the applications that access sensitive corporate information on those devices,” said Stacy Crook, senior analyst, Mobile Enterprise Research at IDC. “This report represents the leading MEM software offerings that address the broad requirements of enterprises — for both corporate- and employee-owned mobile devices — and users.”

As defined by IDC, key differentiators of SAP Afaria include:

· Complete app life-cycle support from SAP mobile platform integration

· Integration of SAP® BusinessObjects™ portfolio for critical analytics on all data collected and managed

· Industry-leading scalability — live deployments in the hundreds of thousands of devices managed

· Product maturity and flexibility — over 15 years as a shipping production product

· Samsung SAFE API (asymmetric encryption service) capabilities for industry-leading Android integration

· On-premise and on-demand and cloud delivery via Amazon Web Services (AWS)

“Our continued leadership in enterprise mobility is driven by our commitment to deliver best-in-class solutions to help our more than 195,000 customers manage their complex mobile environments,” said Sanjay Poonen, president and head of Mobile Division, SAP. “SAP’s market leadership, by over a 2:1 margin over competitors, is a function of our end-to-end mobile apps and platform, mobile security, and secure content management that are helping customers rapidly implement highly robust, consumer-grade mobile solutions.”

This study examines the MEM software market for the period from 2011 to 2016, with vendor revenue trends and market growth forecasts. Worldwide market sizing is provided for 2011, with trends from 2011 and 2012. A five-year growth forecast for this market is shown for 2012–2016. A vendor competitive analysis, with vendor revenue and market shares of the leading vendors, is provided for 2011. This study also includes profiles of leading vendors and identifies the characteristics that vendors will need to be successful in the future.