Tuesday, October 2, 2012

Arvind Ltd, one of the largest integrated textiles and branded apparel players, today announced the opening of its 4th Exclusive Brand Outlet (EBO) ‘The Arvind Store’ in Bangalore. This store houses some of the best fashion brands under one roof. The store is located at 2003/1-1, 100 Feet Road, HAL 2nd Stage, Indiranagar, Bangalore. This is the company’s 59th store across India.

‘The Arvind Store’ will offer Premium Shirting & Suiting fabrics for the discerning customer and display brands like US POLO Association, Flying Machine and Arrow. In addition to this, the store will have customised tailoring solutions with two unique concepts namely; Studio Arvind and Arvind Denim Lab (ADL).

Studio Arvind, the Custom Tailoring unit of the Arvind store, brings to the fore all of Arvind’s knowledge in creating world-class garments. Not only does it provide customized garments, but it will also offer different styles and fits for each category. ADL is a concept exclusive to The Arvind Store which offers customised washed jeans made to order.

The city is known for its educational focus, exports of silk and granite quarries. Bangalore being the Silicon Valley of India and India’s leading IT exporter provides a platform for Arvind to extend its expanse in a cosmopolitan and a growing metropolis. Speaking on the occasion, Mr. P.S. Rajiv, Head-Retail (EBOs), Arvind Ltd said “We are delighted to open our fourth store in the fashion capital of South India. As Arvind creates its unique positioning in the market, we are confident of the demand that is likely to emanate from this city, which has one of the highest growth rates in India. We believe that Arvind’s products would be widely accepted as it provides every individual the freedom to choose their own style.”

‘The Arvind Store’ brings the best of both worlds of fabrics, ready-mades and customised tailoring options to its customers. It aims to revolutionise the entire shopping experience of customers. The brand quotient is high in all cities amongst youngsters and through introduction of brands, which symbolises a trendy lifestyle, the company wants to transform the way fashion is perceived.

About Arvind and its brands:

Arvind Ltd. a global leader in the development and production of textiles is India’s largest integrated textile company and operates across the entire value chain from design to fabric to brands. Arvind was the first company in India to bring international brands when they brought Arrow to India. Arvind now has licensing relationships with many international brands like Arrow, Izod, GANT, US Polo and recently has added Energie to its brand portfolio. Company has entered into joint ventures with VF Corporation for brand portfolio of Lee & Wrangler & with the Murjani Group for Tommy Hilfiger in order to distribute and retail these brands in India. Arvind also owns & operates India’s largest 215 outlet strong value retail chain under the name ‘Megamart’.

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