The Kolkata based provider of customized
speaker systems Hertz has completed six sonorous years in business. The company
is highly sought after by connoisseurs for its ability to custom design
Speakers according to the requirements of the client and location of the site –
customizing shapes, sizes and colour matching with the surroundings so that the
speakers may blend in and do what they are meant to – caste a spell of sound!
As an ethical entity, the company
is known for its eagerness to provide the customers with full information and
knowledge about the product upfront so as to help the customer make the right
choice.
Hertz speakers are built to last
and every attention is paid to the quality so that the quality of the sound for
which Hertz is acknowledged as a master, is matched and backed by the quality
of the build. The company is also known for its excellent after sales support,
which is customized and helps users build a relationship that lasts – wired by
sound.
Says Kausik Mitra, the prime
moving force behind the brand: “We believe in the simple philosophy of the
product speaking for itself. If it is good and is backed by quality after sales
service, the business model is complete.” Little wonder, the company with no
advertising and only word of mouth publicity has come this far, having
traversed the years. “A referral from a satisfied customer is all the publicity
one needs and most of our business comes through referrals only.”
That is no tall claim considering
the fact that Hertz speakers can be found adorning the rooms of most of the
city’s musicians – who understand the science of sound and are extremely fussy
about their equipments.
The company has also successfully
completed the installation of speakers in some of the most prestigious
auditoriums of the city and is currently besieged with similar orders from
different parts of the country.
But considering the kind of
success that the products have and the goodwill that has been created around
the brand, why not go mass market? “Hertz started out of a passion and we are
here because our heart is in our ears. We love what we do and would continue to
create speakers that beat the tune of our hearts. By going mass market, we will
lose our niche, our effectiveness which is our ability to create a new product
suited to a particular need every time. Yes, we too have growth pangs and
growth plans as well, but that is restricted to the niche that we have built.”
For More information contact:
Kaushik Mitra
+91 98310 17957
2 comments:
Niche clientele of audiophiles and home theater fanatics, excellent products customized to precise requirements, excellent after sales service, kudos Mr Mitra.....way to go....
Aside from this, Hertz also provides equipment and vehicle rentals which makes them one of the more versatile companies around.
Post a Comment