Nimble Drives
Social Selling and Customer Engagement
with Update to its
Social Relationship Manager
Adds Social
Context to your Contacts including Gmail Widget, foursquare
Integration
Santa Monica, CA (Oct 2, 2012)
- Nimble, the
world’s leading social relationship manager, is giving social businesses a
competitive edge with its latest version of Nimble, by integrating social
selling discovery, engagement and collaboration. Nimble was designed entirely
with customer engagement in mind and is the first social selling platform that
empowers companies to nurture their customers through social listening and
engagement, helping them turn their social communities into customers for life.
Nimble enables social contact
management by combining contacts with email and other popular social
communication platforms - Facebook, Twitter, LinkedIn, Google+, HubSpot,
MailChimp and foursquare. Nimble helps businesses drive more revenue by
achieving more efficient, effective and authentic engagement with prospects,
partners and current customers.
“The core concept of sales
hasn’t changed since the beginning of time - it’s just electronic and social
now,” said Jon Ferrara, CEO, Nimble. “The power of social is that your customers
are telling you about themselves and their needs. Now instead of sales people
spending most of their time on non-selling activities like researching customers
and data entry, they can spend more time engaging customers. We empower
businesses to talk to their hottest prospects, at the best time on the most
effective communications channel for each customer.
“On a daily basis, customers
tell us they’re buried by contacts, email communications and social
conversations. They have great intentions to follow up on business contacts and
nurture their social Rolodex, but don’t have the time or proper tools to do it.
With improved social selling discovery, Nimble turns contacts from a
one-dimensional emails into rich, three-dimensional living and breathing
persons."
What Other People Are
Saying
“CRM products need to focus on
enabling customer engagement for the line-level business people, who are
desperate to connect with their prospects on a more personal level,” said
Michael Fauscette, Group Vice President, Software Business Solutions, IDC. “Most
legacy CRM platforms are designed for management and do a good job of handling
transactions and analytical reporting. But today's business people are in
critical need of tools to engage with customers, improve productivity, and to
facilitate collaboration within the entire business. Emerging social selling
products like Nimble are becoming essential tools to enable social discovery and
engagement, and in doing so are bridging the customer connection gap between the
marketing and SFA/CRM platforms.”
By taking a relationship-based
approach instead of a contact-based approach, businesses everywhere are reaping
the benefits of Nimble. “I love the user focus in Nimble and how it’s changed
the way we do business,” said Paul Hemlick, President, Statenewslines.com “We
moved away from a traditional CRM because it was focused on logging customer
interactions - instead of enabling engagement.”
More customer successes can be
found here: www.nimble.com/customers
What’s New in Nimble
Nimble was designed entirely
with customer engagement in mind and is the first social selling platform that
empowers companies to nurture their customers through social listening and
engagement, helping them turn their social communities into customers for life.
Nimble is giving social businesses a competitive edge by integrating social
discovery, engagement and collaboration.
Social Contact Discovery:
Nimble brings greater insight
to every contact. A contact is no longer a flat, static, business-card-like
record of contact details, but instead has become a dynamic dashboard of social
insight about the contact. Nimble has integrated with foursquare and shows
shared connections from Facebook. When it’s confident in a match, Nimble
automatically associates Facebook, LinkedIn and Twitter profiles to a contact.
Nimble already showed an integrated message history with a contact - whether the
exchange happened in email, Twitter, Facebook, or LinkedIn. Now contacts come to
life even more with live social streams from across a contact’s networks and
your top contacts are identified for authentic engagement on the right channels.
Social Contact
Engagement:
It can be overwhelming to cut
through the noise of online social interactions and find those worth engaging on
a deeper level. Nimble looks at the social activity around you and picks out
meaningful engagement opportunities with new and existing connections. These
opportunities are delivered to your email inbox every morning with our Nimble
Daily and include selected social notifications, birthdays, job changes, and
upcoming tasks and meetings, as well as all people commenting, “liking,” and
“plus-ing” on social streams. Nimble also makes it easier to share with your
social networks with a simpler UI and the ability to schedule future posts for
optimum impact.
Nimble lays the groundwork for
more powerful relationship nurturing by tracking recent communication with each
of your contacts. Now last-contacted information is highlighted and sortable.
Soon Nimble will automatically remind you when a contact is slipping away and
will ensure you stay top-of-mind with your most important contacts. This allows
for tracking you and your team’s conversations and updates the log automatically
for measurable ROI and relationship density.
Your Nimble contacts now
follow you into your most-used app, Gmail, with new Rapportive integration. When
you are reading an email from a Nimble contact, or hover your mouse over an
email address in a thread, the contact details appear in the Rapportive widget.
If the contact can’t be found, you can easily import into Nimble with a single
action. Plus it’s easier to import large amounts of contacts, track your notes
on each contact, and find your contacts with advanced search on custom fields.
Now, you can see people who are in your database, while adding valuable contacts
to Nimble for additional engagement opportunities.
Social Contact Collaboration:
Tasks are a powerful tool for
team productivity because they can be easily linked to contacts and deals. Now
with task notifications, teams are more effective with Nimble. Notifications
find you in your inbox, and soon in the web application as well, and inform you
when a team member assigns, reassigns, comments on, or completes a task and when
it’s overdue. Now, team members are more effective than ever with internal
collaboration with everything on one page and no more missed opportunities with
social streams.
Product Information, Pricing
& Availability
Additional information on
Nimble can be found in the “What’s New in Nimble” as well as screen shots and customer success stories on our web site.
Nimble is free for standalone personal users. Business and multi-users can sign
up for Nimble at $15 per user per month. Nimble is available online at www.nimble.com or via our network of solution
partners worldwide.
About
Nimble
Nimble was founded in 2009 to
help businesses transform their social conversations and communities into
business opportunities. Nimble opens a whole new channel for companies to engage
customers in a two-way dialogue, combining the power of traditional CRM, classic
contact management and social media into its simple affordable web-based
solution.
Nimble has recently surpassed
45,000 registered users with over 1,000 paying companies. “Our touch-less
freemium SaaS model is clearly working, says Jon Ferrara, with a website visitor
to Nimble trial conversion of over 8% and a Nimble business trial to paid
conversion at over 16%. Nimble has seen phenomenal global growth in its VAR
partner channel, having signed up more than 240 resellers worldwide, 50% of
which are outside the United States.
In the past year, Nimble has
won PC Magazine “Editors' Choice”, DEMO’s “DEMO God” recognition, Gartner‘s “Cool
Vendor” for Social Software and Collaboration, Red Herring Top 100 Global Finalist,
“Company to Watch” on Paul Greenberg's “2011 CRM Watch List” & “2012 CRM Watch List” published by
ZDNet. In addition, Nimble was recently recognized in Entrepreneur‘s annual
“100 Brilliant Companies” and “OnDemand Top 25 Private Companies To Watch
List.”
Located in Santa Monica,
Nimble is in the heart of the Southern California tech community. For more
information, please email info@nimble.com, or visit www.nimble.com
Nimble can also be found on Facebook, Twitter, LinkedIn and YouTube
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