VIP Art Fair announces its transformation
into VIP Art
VIP Art Fair, a
portal to the world's premiere contemporary art galleries, has seen rapid growth
over the past year, with visitors from 91 countries (155 during events)
accessing the site each week. VIP Art Fair has an established list of 75,000
registrants from 155 countries, and has seen an increase in visits from key
emerging markets: 278% from India, 288% from UAE, 277% from Brazil, 409% from
Turkey, 319% from Mexico, and 456% from Chile.
In response to
this overwhelming visitor demand, VIP Art Fair is transforming to VIP Art
(www.vipart.com).
Changes include an always-accessible site, expanded calendar, and new
collector's tools.
Liz Parks, Fair
Director of VIP Art, said: "VIP Art has evolved from hosting an annual fair
to presenting a year-round calendar of art events in response to the needs of
our galleries and collectors alike. The past year has consistently seen
collectors coming to the website between fairs, unable to access content. With
our new expansion, users will be able to enter the site 365 days per year and
access displayed works and events from a wide yet vetted group of only top
international galleries."
VIP Art will allow galleries to present a rotating
selection of inventory and new work by stable artists, thus paralleling and
supplementing their gallery programs. In addition, VIP Art will continue to host
ongoing high impact events for which it is known. To celebrate of the expanded
site, VIP Vernissage (September 18th -
October 7th) will be the first event of VIP Art, aggregating
online, the in-gallery September exhibitions of its galleries, thereby allowing
VIP's collecting audience to take the pulse of the international contemporary
art season from one centralized online location. Participating galleries,
hailing from six continents, include Galerie
Thaddaeus Ropac (Paris), Greenberg Van Doren Gallery (New York), Goodman Gallery (Cape Town and Johannesburg), Chemould Prescott
Road (Mumbai), Anna Schwartz (Melbourne and Sydney), and Galeria Nara Roesler (S ão Paulo).
ZieherSmith
(New York) will present Matthew Lusk's More Broken Glass Than There
Was Window. This large scale installation, Lusk's first solo project, will
convert the gallery's space into an abandoned bank. Lawrie Shabibi
(Dubai) has hand-selected a group of eleven emerging and mid-career artists
from Pakistan for the upcoming show Play, Stop, Pause. This exhibition,
both in the gallery and at VIP Vernissage, underscores the current international
interest in contemporary art from Pakistan. Look. Ed!, the first
exhibition of the season at Annet Gelink Gallery (Amsterdam), is an
exhibition of work by Ed van der Elsken and curated by Jhim Lamoree. The
photographs included in the exhibition were selected by Dutch photographers
Rineke Dijkstra, Marlene Dumas, and Marijke van Warmerdam.
VIP Art has introduced two
additional time-based events: VIP
Asia (October 21-November 4th), and VIP Editions (November 23-December 21st, 2012). A calendar
of more events will be announced in the coming months.
Complementing VIP
Art's expansion, Collector's Tools will continue to be at the fingertips
of the collectors who visit the site allowing them to: like an artwork,
follow artists and galleries, and share tours with friends and
colleagues. VIP Discussions will also continue bringing educational films
to VIP Art's users, exploring the fine art world through the eyes of recognized
tastemakers and sharing the opinions of industry
professionals.
Severin Andrieu-Delille, VP of Product &
Engineering, said: "With VIP Art we wanted to further simplify and
open up the experience to allow visitors to really use the tools we built for
them without hassle. A lot of the site is now accessible without registration.
We optimized the platform for mobile devices, improved the viewing experience on
all screen sizes using responsive layouts, improved the management tool for our
galleries and enhanced the browsing and searching experience. We intend to keep
rolling out exciting new features in the weeks ahead."
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