Tata Motors, India's largest automobile company, today
announced its entry into Indonesia, the largest automobile market in the ASEAN.
The company has set up a wholly owned Jakarta-based subsidiary, PT Tata Motors
Indonesia, and will foray into both passenger and commercial
vehicles.
Indonesia is a key market for Tata Motors, which has a wide
range of products from small cars to buses in passenger vehicles and from 0.5T
mini-trucks to 49T heavy trucks in commercial vehicles. The company will begin
to launch its products in 2013, for which extensive preparations are now
on.
Speaking in Jakarta, Mr. Ravi Pisharody, Executive Director
(Commercial Vehicles) of Tata Motors, said, "Our portfolio is globally
benchmarked. We are confident that our vehicles will be a smart choice for the
discerning customers of Indonesia. Based on customer feedback, we will
progressively introduce relevant passenger and commercial vehicles, backed by
appropriate distribution and service infrastructure such that we are closest to
our customers."
Elaborating on the plans, Mr. Biswadev Sengupta,
President Director of PT Tata Motors Indonesia, said, "Our research is showing
that there is a large opportunity for Tata vehicles in Indonesia, with operating
conditions and customer needs being very similar to those in India. We are very
confident of providing smart mobility solutions. At present, our focus is in
creating a very robust service and spares support network."
By
the time of the launch, PT Tata Motors Indonesia will have about 10 to 15
dealers nationwide, offering sales, service and spare parts. Over a period of
three years, the company will set up a country-wide network of about 60
full-service dealers, about 100 other workshops and about 300 more spare parts
retailers.
The company is also evaluating options for setting up
a manufacturing base in Indonesia to serve the country and the ASEAN region.
Significant investments will also be planned for component
localisation.
The company is participating in the 20th Indonesia
International Motor Show, starting in Jakarta on September 20. The company will
display 14 Tata passenger and commercial vehicles, being considered for
introduction in Indonesia progressively. The display includes a special green
pavilion of Tata CNG vehicles, whose need is growing in
Indonesia.
About Tata Motors
Tata Motors is
India's largest automobile company, with consolidated revenues of around $ 32.5
billion in 2011-12. Through subsidiaries and associate companies, Tata Motors
has operations in the UK, South Korea, Thailand, Spain and South Africa. Among
them is Jaguar Land Rover, the business comprising the two iconic British
brands. It also has an industrial joint venture with Fiat in India. With over
7.5 million Tata vehicles plying globally, it is the world's fourth largest
truck and bus manufacturer. Tata cars, buses and trucks are being marketed in
several countries in Europe, Africa, the Middle East, South Asia, South East
Asia and South America.
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