core sector communique

FARMTRAC LAUNCHES 

INDIA’S FIRST EXECUTIVE TRACTOR

With new models 6060 and 6065, Farmtrac targets 

#1 Position in the Premium Tractor Segment 

Kolkata, September 05, 2012: FARMTRAC, a leading tractor brand, today announced the launch of two new tractor models, 6060 and 6065 – India’s first ‘Executive’ Tractors. Available in 60HP and 65HP, these tractors are designed to cater to the progressive new- age Indian farmer, who are smart, educated, have an entrepreneurial bent of mind, and have adopted farming as a business of their choice.

These ‘executive’ farmers are exposed to innovative technologies and modern farm practices. They cultivate more acres and raise more crops every year. They need modern and efficient products that can speed and ease operations, reduce dependency on labor, and at the same time save cost both in terms of time and money. With an unmatched combination of power and efficiency, the new Farmtrac 6060 and 6065 helps these farmers produce more, earn more and save more.

Both Farmtrac 6060 and 6065 come with a new four-cylinder turbocharged, intercooled engine that delivers higher torque to run larger implements and pull heavier loads. The tractors are offered in two transmission options – a modern 24-speed Syncroshuttle Gearbox providing versatility to do multiple tasks – and, a heavy-duty 8+2 speed Epicyclic transmission delivering high reliability in toughest of conditions. Furthermore, the tractors are equipped with the latest 4-wheel drive technology which ensures full utilization of engine power allowing these tractors to perform bigger tasks in the least time. These new tractors provide for an in-line fuel injection pump, which unlike the rotary pumps used by the competition, stays unaffected by adulterated fuel and is the preferred customer choice.

Speaking at the launch, Mr. Shenu Agarwal, Head of Marketing, Escorts Agri Machinery said, “Over the past six decades, Escorts in its own way, has been a part of the dynamic process which ushered in farm mechanization and brought prosperity to Indian farmers. Our products are durable, sturdy, cost effective solutions which have stood the test of time. Both Farmtrac 6060 and Farmtrac 6065, built on Farmtrac’s well-proven design and technology, stand for powerful performance and unmatched efficiency. We believe these robust workhorses will help increase farm yield, productivity and will in turn boost farm income.”

Says Mr. Sameer Tandon, Head of Sales, Service & Spare Parts, Escorts Agri Machinery, “With these new powerful offerings, Farmtrac plans to establish itself as the leader in the premium tractor segment. The company is looking at introducing new variants and products every six months to further consolidate its position in the high end segment.”

The ESCORTS GROUP is among India's leading engineering conglomerates operating in high growth sectors of Agri Machinery, Material Handling & Construction Equipment, Railway Equipment and Auto Components. The Group has earned the trust of over 5 Million customers by way of product and process innovations over six decades of its existence. Escorts endeavors to transform lives in rural and urban India by leading the revolution in agriculture mechanization, modernization of automotive & railway technology and transformation of Indian construction.