Canon India Pvt. Ltd., India’s No. 1 Complete
Digital Imaging Company, today announced its confidence in bullish expansion
plans for East India starting with the festival of Durga Puja. The brand has
developed robust plans including aggressive marketing strategy, new product
launches, attractive pricing and retail expansion, with an aim to achieve an
overall target of 27% market share in East India by the end of the year. All
this will help the company to reach revenues of INR 2100 crores in 2012 with
market share of 25% in cameras and 45% in DSLR category nationally
Investing heavily in marketing and promotion, Canon has budgeted INR 40
crores for the festive season making an overall marketing budget of INR 142
crores for 2012 and plans to open 25 more Canon Image Squares (Canon’s
franchisee brand stores) to touch 100 stores in 50 towns from current level of
75 nationally. It announced plans to take stores tally in East India from 8 to
12 by Dec 2012. In east, Canon has stores in Kolkata, Siliguri, Durgapur, Patna,
Guwahati & Jamshedpur.
Speaking on the launch Dr. Alok Bharadwaj,
Senior Vice President, Canon India said, “East India is a crucial market for
Canon and has been significantly contributing to the overall growth of the
brand, especially to our camera business division. We are particularly bullish
about West Bengal which registered 110% unit growth for digital cameras and 200%
for Digital SLR in first 8 months of 2012. In fact, with some luck and some
efforts in lifting the buying sentiments during festival times, Canon is
expecting to cross much awaited milestone of 100,000 digital cameras and 10,000
Digital SLR in West Bengal this year. This is more than 10% of national sales
just in one state. This has made Canon’s market share more than 30%
here”
“ 2012 has been most difficult year for digital Camera industry.
Industry growth has generally been flat. However Canon has grown over 60%. Our
effort is to reconfiguring the photography business in India with youth-centric
propositions using a three-pronged strategy of celebrity endorsement, imaging
brand stores expansion and faster product portfolio churn with strong range. We
introduced 25 new products in 2012 and now offer 36 models to take the consumer
experience with Canon to the next level. With 75 brand stores in 45 towns, we
are attempting to make experience as a big differentiator. Canon is all set to
achieve Rs 2100 Cr revenues in 2012 in India with 32% growth over 2011, a step
in line with $ 1 Billion revenues by 2015. " Dr Bharadwaj added
The
company has rolled out a new marketing campaign exclusively for Durga Puja,
featuring the company’s brand icon, Anushka Sharma. It is an extension of
Canon’s highly successful ‘What Makes Us Click’ campaign and retains the
exuberance, energy and youthful appearance of the brand. The entire
communication centers on the brand ambassador, Anushka in a playful moment with
friends blowing the conch (an integral part of Durga Puja), perfectly matching
the brand personality, while infusing the spirit and flavor of the festive
season to achieve a stronger connect with the target audience.
Extremely
focused to make the campaign a hit in East India market, Canon has extended the
celebrations with print advertisements, a radio campaign and by placing GSBs and
point of sale material at all Canon retail outlets in the region.
Redefining perfectionism, Canon PowerShot SX500 IS and PowerShot SX160
IS launched for Durga Puja is an extension of Canon’s extremely successful ‘What
Makes Us Click’ campaign and retains the exuberance, energy and youthful
appearance of the brand, while infusing the spirit and flavor of photo enthusiam
to build a stronger connect with the target audience. The price for these 2
super zoom models of stylish cameras are priced at INR 19,995/-for SX500IS and
INR 12,995/- SX160IS.
“To provide compelling desires for 2012 festive
buying, Canon announced price drops in 16 models comprising of 13 digital
cameras and 3 digital SLR and as a part of our overall business plan. The drop
ranges from Rs 500-11000 . We are also set to increase our current retail
presence from 200 to 280 by the end of 2012 in East India,” Dr. Bharadwaj
further added.
As part of the festive celebrations, Canon is offering a
4GB SD card and a carry case to each customer on the purchase of every digital
camera. Additionally, Canon slashed down the prices for 13 digital camera models
& 3 models of D-SLR during last one month and include drops in 4 models
announced today. This includes 2 models of DSLR category (EOS 1100D & 600D)
and 2 models of Canon PowerShot (A810, G12) category.
About
Canon Inc.
Canon Inc. (NYSE: CAJ), headquartered in Tokyo,
Japan, is a leader in the fields of professional and consumer imaging equipment
and information systems. Canon’s extensive range of products includes copying
machines, inkjet and laser printers, cameras, video equipment, medical equipment
and semiconductor-manufacturing equipment. Originally established in 1937 as
Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has
successfully diversified and globalized to become a worldwide industry leader in
professional and consumer imaging systems and solutions. With over 200,000
employees worldwide, Canon has manufacturing and marketing subsidiaries in
Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with
companies based in the United States, Europe, Asia and Australia. Canon’s
consolidated net sales for fiscal 2011 (ended December 31, 2011) totalled $45.6
billion (at an exchange rate of \78=US$1). Visit the Canon Inc. website at:
www.canon.com
Canon in India
Canon India targets
a growth of Rs. 2100 crore in 2012 which is 32% growth over last year. Canon
focuses on multiple market segments of consumer, B2B, Government &
Commercial. Canon’s product portfolio extends over a vast variety of copier
MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders
, cable ID printers, semiconductors and card printers.
Canon India Pvt.
Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in
imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive
range of sophisticated contemporary digital imaging. The company today has
offices in 10 cities, warehouses in 13 cities across India and employs over 1100
people. Canon has approximately 100 primary channel partners 14 National Retail
Chain partners, and over 6000 secondary retail points. Canon has over 75 own
retail stores called the Canon Image Square across the country. Oce distributors
in India will now be a part of Canon partner network. Canon’s service reach
extends to over 2700 towns with over 200 service Engineers, 7 Canon owned
service centers and 37 Canon Care Centers. Canon and Océ products are available
with complete service support network.
No comments:
Post a Comment