Friday, September 7, 2012

Aircel, one of India's leading telecom players, today reinforced youth as its primary customer segment by launching yet another innovative product called the AircelPocketBuddies – Srf n Txt’, specially designed for the youth. Understanding the need of the youth to communicate effectively and stay updated, the company has launched this unique product ‘PocketBuddies – Srf n Txt’, which offers unlimited surfing and texting at amazingly low prices. The PocketBuddies is a value for money proposition with its multi-level pricing which allows the youth to stay in touch whenever and where ever. The PocketBuddies card is available at the following denominations:

Price (Rs.) 22 88 128 198

2G Data* Unlimited Unlimited Unlimited Unlimited

3G Data** 100 MB 250 MB 500 MB 1 GB 

High Speed Up to Up to 3.6Mbps

SMS Local/National in Validity period# 600 3000 6000 6000

Validity (Days) 3 15 30 30

*Post 100 MB 3G data, speeds may be reduced up to 128 kbps. Fair Usage policy applicable

**You will require a 3G enabled handset and Aircel 3G network to enjoy 3G services. To activate 3G services SMS "START 3G" to 121 from your Aircel mobile (toll free ).

#No free or discounted SMS will be available to existing/new customers who subscribe to or have subscribed to SMS packs, and on black-out days as notified on 

Speaking at the occasion,Mr. Hamir Bakshi, Regional Business Head, Aircel said, “Youth has always been the primary focus at Aircel. They are a generation that’s grown up in a new India and have seen it all – from television to computers and now smart phones. The youth of today is digital savvy who likes to stay connected with their friends, family and peer groups on a second to second basis. This insight gives us a glimpse of their aspirations for new technology products and services. As a committed telecom and data company we constantly thrive to introduce innovative and superior products at a value for money prices. PocketBuddies – Srf n Txt is one such product that will be received well by the youth.”

Aircel is amongst India’s leading mobile internet company with a Pan-India presence that has enabled affordable access to customized voice and data services. Aircel’s focus on data driven services and the company’s introduction of the concept of Pocket Internet revolutionised data usage and mobilised young India to take the next step towards going online. Aircel brought novel services like Facebook Voice updates to consumers to give them the option of using social networks without having to be connected to the internet by providing premium internet access solutions to facilitate data intensive live streaming applications on mobile phones.

Mr. Bakshi further added, “We believe that Youth is the future of the country and it is important for us to engage them in a constructive manner in order to equip them to be effective and efficient individuals as they no more are self- centered, instead are constantly striving to make a difference to society at large. Aircel has started an inspirational lecture series called Aircel ‘The Power of Inspiration’. The series will have eminent speakers representing various industries addressing the youth in creating both short-term and long-term impact of change in the society.”

Aircel – The Power of inspiration is Planned across 25 weeks targeting educational institutions present at 25 different cities in the country, the series is designed to motivate the young brigade of India to identify, evaluate and obtain understanding of the Indian political & moral frameworkand by motivating & initiating thought provoking dialogues to help them in taking charge of their society and their country.The series is conceptualized & executed on a strong belief that change is sparked when we listen, learn, question, think, interpret, share and act. 

Mr. Hamir Bakshi also announced registrations for the Aircel College Brand Ambassador – Harvard Business Certification Program. The program will enable the youth to hone their sales and marketing skills. The students will be required to fill up application forms at registration desks placed at various colleges. Shortlisted students will have to go through a face-to-face interview. Candidates thus selected will undergo an on-the-job training at Aircel, with the successful candidates having the opportunity to qualify for a special Harvard Business Program Certification.

About Aircel

Aircel is India’s fifth largest and fastest growing GSM mobile service provider with a subscriber base of around 64.8 million. Aircel is a Pan India operator with a presence across 23 circles. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services in 13 circles. It is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, the first social networking mobile INQ on Aircel, Aircel Apollo Mobile Health Care, Blyk on Aircel, an enriching engagement for the Youth and very recently the first telecom player to introduce Facebook Voice Updates on Aircel.  

No comments: