Aircel, one of India's leading telecom
players, today reinforced youth as its primary customer segment by launching yet
another innovative product called the AircelPocketBuddies – Srf n Txt’,
specially designed for the youth. Understanding the need of the youth to
communicate effectively and stay updated, the company has launched this unique
product ‘PocketBuddies – Srf n Txt’, which offers unlimited surfing and texting
at amazingly low prices. The PocketBuddies is a value for money proposition with
its multi-level pricing which allows the youth to stay in touch whenever and
where ever. The PocketBuddies card is available at the following
denominations:
Price
(Rs.) 22
88 128 198
2G
Data* Unlimited
Unlimited Unlimited Unlimited
3G
Data** 100 MB 250
MB 500 MB 1 GB
High Speed Up to Up to 3.6Mbps
SMS Local/National in
Validity period# 600 3000
6000 6000
Validity
(Days) 3 15
30 30
*Post 100 MB 3G data, speeds may be reduced up to
128 kbps. Fair Usage policy applicable
**You will require a 3G enabled
handset and Aircel 3G network to enjoy 3G services. To activate 3G services SMS
"START 3G" to 121 from your Aircel mobile (toll free ).
#No free or
discounted SMS will be available to existing/new customers who subscribe to or
have subscribed to SMS packs, and on black-out days as notified on
www.aircel.com.
Speaking at the occasion,Mr. Hamir Bakshi, Regional
Business Head, Aircel said, “Youth has always been the primary focus at Aircel.
They are a generation that’s grown up in a new India and have seen it all – from
television to computers and now smart phones. The youth of today is digital
savvy who likes to stay connected with their friends, family and peer groups on
a second to second basis. This insight gives us a glimpse of their aspirations
for new technology products and services. As a committed telecom and data
company we constantly thrive to introduce innovative and superior products at a
value for money prices. PocketBuddies – Srf n Txt is one such product that will
be received well by the youth.”
Aircel is amongst India’s leading mobile
internet company with a Pan-India presence that has enabled affordable access to
customized voice and data services. Aircel’s focus on data driven services and
the company’s introduction of the concept of Pocket Internet revolutionised data
usage and mobilised young India to take the next step towards going online.
Aircel brought novel services like Facebook Voice updates to consumers to give
them the option of using social networks without having to be connected to the
internet by providing premium internet access solutions to facilitate data
intensive live streaming applications on mobile phones.
Mr. Bakshi
further added, “We believe that Youth is the future of the country and it is
important for us to engage them in a constructive manner in order to equip them
to be effective and efficient individuals as they no more are self- centered,
instead are constantly striving to make a difference to society at large. Aircel
has started an inspirational lecture series called Aircel ‘The Power of
Inspiration’. The series will have eminent speakers representing various
industries addressing the youth in creating both short-term and long-term impact
of change in the society.”
Aircel – The Power of inspiration is Planned
across 25 weeks targeting educational institutions present at 25 different
cities in the country, the series is designed to motivate the young brigade of
India to identify, evaluate and obtain understanding of the Indian political
& moral frameworkand by motivating & initiating thought provoking
dialogues to help them in taking charge of their society and their country.The
series is conceptualized & executed on a strong belief that change is
sparked when we listen, learn, question, think, interpret, share and act.
Mr. Hamir Bakshi also announced registrations for the Aircel College
Brand Ambassador – Harvard Business Certification Program. The program will
enable the youth to hone their sales and marketing skills. The students will be
required to fill up application forms at registration desks placed at various
colleges. Shortlisted students will have to go through a face-to-face interview.
Candidates thus selected will undergo an on-the-job training at Aircel, with the
successful candidates having the opportunity to qualify for a special Harvard
Business Program Certification.
About
Aircel
Aircel is India’s fifth largest and fastest growing GSM
mobile service provider with a subscriber base of around 64.8 million. Aircel is
a Pan India operator with a presence across 23 circles. It won 3G spectrum in 13
circles and BWA spectrum in 8 circles and has successfully launched 3G services
in 13 circles. It is the fastest 3G roll out ever in the Indian Telecom Space.
Aircel has positioned itself as a data led telecom player and has addressed the
multi-functionality of a mobile phone in many innovative ways which are Industry
firsts, be it the Aircel Pocket Internet, the first social networking mobile INQ
on Aircel, Aircel Apollo Mobile Health Care, Blyk on Aircel, an enriching
engagement for the Youth and very recently the first telecom player to introduce
Facebook Voice Updates on Aircel.
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