Mandira Bedi & Raj Kaushal exchanged love bands as the ultimate symbol of their everlasting love
Platinum is the rare and precious metal which epitomizes true love
Vadodara, October, 2011: Celebrity couple Mandira Bedi & Raj Kaushal, celebrated their very special Platinum Day of Love by exchanging Platinum Love Bands at C H Jewellers in Vadodara.
Platinum Day of Love is an extremely personal and momentous date in a couple’s journey of love. And it needn’t be the wedding day or the engagement. It’s never planned. It is when you realize that you are truly in love and meant for each other. Needless to say this moment is accompanied by a feeling that cannot be described. True love is special and hence such a significant milestone deserves to be celebrated with the rarest of precious metals platinum.
Speaking on the occasion, Mandira Bedi & Raj Kaushal celebrated their Platinum Day of Love with the exchange of Platinum Love Bands at C H Jewellers, Vadodara. They said, “The most special day in anyone’s life is when you realize that you have found true love, when you know that you and your partner are inseparable. Oct 14, 2010 dates our Platinum Day of Love as after 11 years of marriage we discovered that we are soon going to have our first baby. That very special moment when we were overjoyed and hugged each other, was like falling in love all over again. There is no better way to grace the day than to exchange Platinum Love bands, a symbol of true love.”
The extensive collection of Platinum Love Bands and other pieces of platinum jewellery was prominently on display at the retailer’s store. Mr. Paresh Soni, MD, C H Jewellers, commented, “There has been great surge in the demand for platinum jewellery and more so for platinum love bands as more and more couples want them as it is an expression of true love. Customers are also choosing platinum over other metals as they are now better informed about of its inherent qualities of high value, rarity and emotional appeal. Although platinum love bands are a hit with couples, other platinum jewellery like simple elegant neck-pieces for women or smart and masculine bracelets for men have also been a hot favourite.”
Found in very few places around the world, platinum is 30 times rarer than gold and a treasure from the heavens. The first meteorite that showered on earth two billion years ago is the way platinum entered our world. Since time immemorial, this naturally white metal with its moonlike luminescence has symbolized love. It touches its wearer – and not only her skin, evoking emotions of feeling special and in love. That’s what makes this metal just so perfect to celebrate your Platinum Day of Love.
After decades of being together, a glance at your Platinum Love Bands will confirm that they are as precious today as they were on the day you exchanged them. As you age together, the patina of platinum will tell your love story; the lines are the storyline of your life together. Platinum’s innate strength will ensure that your precious stones are securely held through a lifetime of wear.
Platinum has been known to be favoured by royalty and celebrities the world over. Amongst the international celebrity couples, Elizabeth Taylor and Richard Burton, Beyonce and Jay-Z, Heidi Klum and Seal even Katie Holmes and Tom Cruise are a few who have expressed their love through platinum rings.
Platinum Guild India Quality Assurance Programme
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.
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