core sector communique

Internet browsing emerged as the No. 1 habit for consumers using Internet on their mobile handsets followed by Email and Chatting, as per the Nielsen study ‘Internet Usage Study’ commissioned by Nokia

Other top findings include:

v Internet browsing and not Email, Chatting or Social Networking is the No. 1 habit for consumers using Internet on their mobile handsets. Email and Chatting come in at No. 2, followed by Social Networking at No. 3.

v ‘Good Internet Speed’* defines good overall internet experience on the mobile when it comes to browsing, emailing and chatting; and doing social networking.

v Nokia emerged as the most preferred brand for ‘Internet experience’ amongst consumers in the sub Rs 6000 handset price category across eight cities in India. These consumers experienced internet and social networking on handsets from different brands including Samsung, Micromax, GFive, Spice and Motorola.

Research Size and Methodology:

NUMBER OF CONSUMERS REACHED OUT TO:	2734
Males / Females ration:	70:30
Age Group:	15-35 yrs
Locations:	Delhi, Lucknow, Mumbai, Pune, Kolkata, Bangalore, Hyderabad and Chennai
Sampling method:	Door-to-door
Interview technique:	Face to face interview. Each consumer experienced two handsets- one Nokia and one brand brand hey choose Same operator was used in all handset devices
Handset models tested	All brands under Rs. 6000 price range including Samsung, GFive, Micromax and Motorola
HANDSET PRICE CATEGORY BEING RESEARCHED	UNDER RS 6000

Insight #1 Consumer internet usage preferences and frequency on their mobile handset.

Internet browsing and not Email, Chatting or Social Networking is the No. 1 habit for consumers using Internet on their mobile handsets. Email and Chatting come in at No. 2, followed by Social Networking

at No. 3.

Insight #2 Internet has emerged in the top 5 consideration set in 2011 for consumers while making a handset purchase decision in the sub Rs. 6000 price category

2011		2008 – 2010
Top drivers	Rank	Top drivers	Rank
Brand	1.	Brand	1.
Screen Resolution	2.	Price	2.
Camera	3.	Aesthetics	3.
Internet Connectivity	4.	Camera	4.
Type of Input Format	5.	FM Radio	5.

Insight #3 Key considerations that define good experience for consumers for browsing, emailing/chatting and social networking on the mobile handset

Good internet speed* emerged as the most important feature while using mobile internet in the sub Rs 6000 handset price category for all services including internet browsing, social networking, email& chatting.

Refer to the charts below

Insight #4 Rating on ‘importance’ level associated with key considerations on handsets that these consumers currently own

Within Internet Browsing, top three considerations include ‘site pages opening quickly, quick and easy copy & paste of web addresses and speed of browsing.

Within Chatting / emailing all considerations which include seems to be of equal important. when it comes to either chatting or emailing.

Within Social networking, top three considerations include ‘scrapping, update status, uploading and able to create online communities and able to access multiple sites.

Insight #5 Top websites browsed by consumers

Websites	Preference
Yahoo!	1.
Facebook	2.
Gmail	3.
Google	4.
Orkut	5.
Twitter	6.
Hotmail	7.
YouTube	8.
Songs.pk	9.
Ibibo.com	10.

Insight #6 Consumer preference specific to handset brands

Nokia emerged as the most preferred brand for ‘Internet experience’ amongst consumers in the sub Rs 6000 handset price category across eight cities in India. These consumers experienced internet and social networking on handsets from different brands including Samsung, Micromax, GFive, Spice and Motorola.

Ø Nokia Handsets were preferred by 82% of the overall respondents using various handsets.

Ø Out of overall Nokia handset users 84% still preferred Nokia handsets

Ø Out of overall Competition handset* (refer to handset used) users 80 % preferred Nokia handsets

*Good internet speed is decided by many factors including the network connectivity