Nokia partners with Gurgaon Traffic Police & Millenium City Welfare Society to implement 3rdEYE - a project to streamline traffic in Gurgaon
Gurgaon, Haryana; August 2, 2011 – Nokia India, the Gurgaon Traffic Police and the Millenium City Welfare Society, and Denave India have joined hands to launch a traffic management project called ‘3rdEYE’ in Gurgaon. The project, aimed to leverage technology as an enabler to curb traffic disruption in the satellite town, will be implemented across the East, West and Highway traffic zones in its first phase. Denave, a technology powered sales enabling services provider, has created software called ‘Tselina’ that will be integrated with Nokia E5 to capture and report traffic rule violators in the city.
Up to 300 traffic police personnel stationed at different locations in the city will be equipped with 3rdEYE to monitor traffic violations. 50 traffic marshals have already been given a Nokia E5 each which is installed with the software ‘Tselina’ that will allow them to capture photo evidence of the traffic violation including vehicle with the surroundings, license plate and the driver’s face if possible. The photograph will be tagged with a time stamp and geo-coordinates, and uploaded on the server to produce a permanent record of the violation. The police or public can retrieve the photographs at a later stage and use them as evidence to penalize offenders.
Suresh Vedula, Director Enterprise Sales, Nokia India, said “3rdEYE runs on Nokia E5 handsets, one of our most successful smartphones in the country. The mobile handset running the software will enable traffic marshals to record an offence and upload it real time. The application, developed by Denave, is extremely easy to use on the Nokia E5. The pilot has been extremely successful and we, along with Denave, hope to evolve this technology further. This is a great example of local authorities and the community coming together to use technology as an enabler.”
“3rdEYE is a project aimed at promoting safe and responsible driving in Gurgaon. Through this project, we hope to strengthen the existing traffic police force by deploying a technology that is scalable with a structured back-end process to manage large volumes of data. The tamper proof evidence which is time-stamped and geo-tagged will also help the traffic police eliminate instances of offenders getting away from the offence scene,” added Subinder Khurana, President, Millenium City Welfare Society.
R. Narayan, CEO, Denave India added, “Tselina is a medium which has traction with over 8000 stores, 12000, people and covers currently over 125 cities in India. It also has been launched in countries like Malaysia, Indonesia and Singapore. It has taken Denave over 240 man-months to perfect this two-way tamper proof communication medium. The initial results from the pilot have been extremely encouraging and we are certain that this will positively impact the traffic situation in the city.”
About Millenium City Welfare Society.
Millennium City Welfare Society is a NASSCOM-backed industry association leveraging technology, research and management practices to improving quality of work-life in Gurgaon. Formerly known as the CyberCity Welfare Society, the Society is supported by prominent companies including Sapient, Convergys, Cognizant, Dupont, Keane, Microsoft, Egon Zehnder, WNS, American Express, and several others. The Society partnered with Gurgaon Police and DLF to implement the one-way in DLF CyberCity, which has eliminated the traffic bottleneck in the area.
About Nokia India
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.
About Denave India Pvt Ltd:
Denave is a Technology Empowered Sales Enablement company. It is the leading service provider in its field , in industries like IT, Telecom, CEHA etc. Today, Denave is specializing in retrieving real time data of product and service consumption across the length and breadth of the country, for its clients. Denave employs more than 2000 people and has their foot print across the Asia Pacific region.
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