core sector communique

Ion Exchange launches “Zero B D-Ferrous”

to combat excessive iron in water.

Kolkata 19^th July 2011: A study carried out by State Water Investigation Department (SWID), Government of West Bengal, revealed that iron content in water at some wards in the city of Kolkata is 10 times higher than the prescribed tolerance level. To combat the ill effects of excessive iron contaminates in water, Ion Exchange (India) Ltd, the leader in technology and innovation, in water purification has launched Zero B D - Ferrous. Zero B D –Ferrous can treat the harmful effects of iron found in water.

In 63 out of 141 wards in Kolkata, the SWID study reveals, the ground water has iron content much beyond the accepted tolerance limit. At some wards, it is even 10 times higher than the tolerance level of 0.3 mg per liter. At Narkeldanga, the iron content is 5 mg, at Taltala, it is 5.79 mg/liter, Rajabazar 5.55 mg, Kudghat 5.40 mg. In wards like 1 to 9, 12 to 19, 56, 58, and 64 to 67, 37, 40, 43 and 45, the iron content varies from 1.23 mg to 1.88 mg per litre.

Speaking on the occasion Mr. Ramesh Rath, Vice President – Zero B said, “Water quality and contamination differ from region to region, warranting customized solutions. To address the specific problem in areas in Kolkatta, we have introduced a range of water purifiers to remove excess iron contamination from water. Eastern India is a critical market for us and we are making a sizeable investment both in terms of people, distribution, services centres & promotion to tap the potential. At Ion Exchange, we do not view water purifier as yet another consumer durable, but as a solution to provide a healthier way-of-living to our esteemed customers”.

Excess iron found in the portable water is a serious health hazard and can cause cancer, heart diseases, and other illnesses. Recent research indicates that iron in excess contributes to the development of leukemia and lymphatic cancers.

Zero B D-ferrous Iron Remover has been specially designed to detect and remove excessive Iron in water to the prescribed limit set by the WHO. Zero B Iron Remover is India’s first Iron Remover exclusively designed for household applications and is fitted with a user friendly ‘Multi-port Valve’ that regulates its functions. The Zero B Iron Remover functions without electricity and uses Zero B Ultimate long-lasting filter media to minimize the recurring cost.

Zero B D-ferrous has a range of models as per the applications & needs, starting with price of Rs. 2990/- only. POU (Point of Use) D-ferrous and “Mini POU DF” can be used for domestic drinking water applications by connecting its output directly to the water purifier. The other higher capacity models can be installed either for larger volume drinking water requirements or for all-purpose water usage.

There are many benefits of using Zero B Iron Remover D-ferrous. Apart from preventing health hazards, it leaves the skin soft glowing and healthy. Does not leave a foul smell on the fabrics after washing. Enhances the flavors of beverages and food. Water leaves no stains on your sink and bathroom tiles. It increases life span and efficiency of the appliances and fixtures. Cost effective as it does not require electricity.

About Ion Exchange (India) Limited: Ion Exchange (India) Ltd pioneers in water treatment in India is today the country's premier company in water treatment and environment management, with a strong National & International presence with over four decades of expertise.

Ion Exchange offers total water solutions for industry, homes and communities. Integrating process technology, design engineering and project management capability, Ion Exchange takes end-to-end responsibility - planning, integrating and managing water on supply, quantity, quality, discharge and environmental fronts. The company has provided installations for diverse industries in India and abroad, from nuclear and thermal power plant, fertilizer, refinery, automobile, electronics and textile industries.

Ion Exchange has several innovations and patents to its credit and their manufacturing facilities are ISO-9001 certified. However, at Ion Exchange advancement in technology is accompanied with an in depth focus on knowledge-selling and hence, Ion Exchange invests in training its sales force apart from continuous Research and Development.

Ion Exchange offers a range of drinking water purifiers and water conditioners to provide total water care for homes. From drinking, cooking, bathing, laundry and swimming pools, to sewage treatment/ recycle systems that provide assurance to residential complexes against water shortages.

Ion Exchange offers a range of drinking water purifiers like: top of the line Zero B Intello with unique Electronic Sanitisation system (ESS), Wall-Mount 7-stage RO models such as Zero B Emerald and Zero B Sapphire, Counter-top 7 stage RO models Zero B Pristine & Zero B Ultimate, Under the sink RO model Zero B Kitchenmate, Non-electric online Zero B Solar etc.

When it comes to low cost purifiers, we cater to bottom of the pyramid with our products Zero B Suraksha Plus -Non-electric, 5 stage storage water purifier and Zero B Suraksha - On tap purifier.

Zero B also provides a range of specialized products (Water conditioners) for treating the water with specific contaminants such as high turbidity, hardness, silica, Flouride, Arsenic, heavy Metals etc. This range includes Zero B (point of use) Softenizers, Zero B NG Softeners, Zero B NG Multigrade Filters, Zero B NGMultigrade Activeted Carbon filters, Zero B Iron removers, Zero B Auto-softeners etc.

The company also provides water stations, water vending machines for retailing purified water at railway stations, bus depots, shopping malls, places of pilgrimage and to other public places.