Zook partners with IDEA Cellular

Zook, India's no. 1 mobile fetch engine, to power IDEA Cellular's 'Stock Search and Subscription Service'

Kolkata, 8th June, 2009: Bangalore based Ziva Software has announced that its popular mobile fetch engine and flagship product Zook, will power IDEA Cellular’s newly launched personalized ‘Stock Search and Subscription Service’. IDEA Cellular, a leading telecom services provider, would be initially providing this service to their Punjab subscribers.

Announcing the same, Dr.Ajay Sethi, CEO, Ziva Software, said “Under the ‘Stock Search and Subscription Service’, IDEA would provide the subscribers with updated stock market SMS alerts on their mobile, enabling them to keep an eye on their portfolio while on the move. Unlike other broadcast services, one can choose to be alerted on specific stocks. This is a pure value service, just providing information and there are no tips, speculations or hints. A diligent investor can make the right decisions using the alerts.”

“Available at a nominal monthly amount of Rs. 30, IDEA Punjab subscribers need to only SMS ACT to 51234 to get alerts on all business news, customized stock information, NSE & BSE conclusive information and the day’s top gainers and losers. With customized stocks, the user can choose to receive periodic information of up to 3 stocks of their choice at no additional cost.” added Dr. Ajay Sethi.

The IDEA network in Punjab covers over 10,000 towns and villages. IDEA aims to provide superior connectivity to mobile users, with a network of over 2500 cell sites in rural and urban Punjab.

Zook, launched in India in March 2008, is India’s No. 1 Mobile Fetch Engine that gets exact answers to ANY query, across the whole of India. The service is accessible via mobile browsers (www.zook.in) or just by sending a SMS to 57575665. Zook is a free service, but the operators’ SMS or data plan charges for GPRS may apply.

About Zook and Ziva Software:

Zook allows users to access information available across the whole web (and more) – with or without data connectivity. It has the largest searchable index of mobile downloads (ringtones, wallpapers, ringback tones, picture messages, themes, etc.). The index also includes exact answers about local businesses, ATMs, restaurants, showtimes, weather information, bus routes and flight information, traffic status, etc., across India. Zook can also be used to access wikipedia, dictionary, etc. In short, just about ANY question/query that a user thinks needs answering on the phone.

Zook is Ziva Software's flagship product. Ziva Software represents the new generation of Indian product companies that are using the huge and rapidly growing Indian mobile market to build and fine-tune unique products. These products can then be launched in other parts of the world. Ziva Software’s goal is to enable users to get access to the depth and breadth of information available on the world-wide web and within various social communities just by sending a SMS!

About Idea Cellular:

Idea Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 36 million in 15 service areas, operations are soon expected to start in Orissa and Tamil Nadu - the first steps in providing pan India services covering over 90% of India’s telephony potential.

 IDEA Cellular is part of the Aditya Birla Group, India’s first truly multinational corporation. The group operates in 25 countries, and is anchored by over 100,000 employees belonging to 25 nationalities.