Thursday, August 23, 2012

Gitanjali Group brings the curtains down on day III of IIJW with VIBRANT INDIA
Spectacular “Vibrant India” Closing Show at IIJW

Bipasha Basu, Neha Dhupia, Vanya Mishra & Ankita Shorey sizzle the ramp
Showcases Exclusive Collections from Asmi, Nakshatra, Sangini & Gili

Mumbai, August 22nd, 2012: Day 3 of The India International Jewellery Week (IIJW) culminated on a high note with a spectacular finale entitled “Vibrant India” hosted by the Gitanjali Group. The show featured some dazzling creations by India’s leading jewellery brands such as Asmi, Nakshatra, Sangini & Gili with gorgeous divas Bipasha Basu, Neha Dhupia, Vanya Mishra & Ankita Shorey as glamorous showstoppers.

The show opened to the moving rendition of some soulful music by renowned singers like Swaroop Khan, Barkha Patel and Parthiv Gohil while Gitanjali presented its show Vibrant India unveiling new collections from India’s leading jewellery brands. The show was a dazzling presentation of different cultural aspects of the vibrant India and was presented in four classic segments centred on themes related to Kumbh, Temple and Desert followed by a grand overview in the finale.

Neha Dhupia mesmerised the fashionistas among the crowd with beautiful Asmi jewellery in the Kumbh inspired segment in Nishka Lulla creation. Vanya Mishra looked resplendent in jewellery from Sangini and Vaishali Shadungule creation in the Desert inspired segment. Ankita Shorey sashayed the ramp in dazzling diamonds from Nakshatra in the Temple segment of the show in Payal Singhal creation and finally Bipasha Basu, the brand ambassador of Gili, wowed the audience with her confident walk as the show stopper in gorgeous jewellery from India’s pioneering jewellery brand.

Speaking on the occasion, Mr. Mehul Choksi, CMD, Gitanjali Group, "We wanted to put together a show that truly captures the grandeur of the country, the jewellery week, the designer creations and the diamond jewellery that has won the hearts of Indian consumers over the last decade. The Vibrant India theme also reflects the impact that jewellery from the country has had in different parts of the world in recent years. We are confident that occasions and events like this will help strengthen Brand India as the jewellery capital of the world.”

About Gitanjali Group

Gitanjali Group is the world’s largest integrated branded jewellery manufacturer-retailer with an annual turnover of over USD 2.5 billion.

The Group pioneered jewellery retail revolution in India by launching Gili way back in 1994. Gitanjali today owns and distributes eight out of the top ten jewellery brands in the country including Gili, Nakshatra, Asmi, D’damas, Sangini, Diya, Nizam & Parineeta.

At an International level, Gitanjali enjoys direct access to the US retail market through 111 high end stores under Samuels Jewelers Inc., a retail jewellery chain in the US which was acquired by the group in 2006.

The group has also taken the lead in introducing well known Italian jewellery to the Indian market which includes the acquisition of Italian brands - Valente, Stefan Hafner, Nouvelle Bague, IO SI and Porrati.

Today the Group’s activities are spread across the entire value chain from rough diamond sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding and retail, as well as global lifestyle brands, in India and abroad.

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