Vserv.mobi
Appoints Ex Nokia Developer Evangelist In SE Asia To Drive AppWrapper
Adoption
August 13, 2012,
India: Vserv.mobi, a
leading Global Mobile Advertising Network with a strong focus on emerging
markets, today announced the appointment of David Yin as General Manager -
Developer Business. David’s appointment is in line with Vserv.mobi’s plans to
accelerate expansion and lead the developer ecosystem, in the burgeoning mobile
market of South East Asia, a key focus in the company’s overall growth
strategy.
David
Yin has over 15 years of experience in the mobile telecommunications, internet,
technology space, and has worked extensively with the developer community across
Asia. Prior to Vserv.mobi, David was instrumental in building the developer
ecosystem at Nokia and led the APAC region for App
monetisation.
“With
an increasing uptake of mobile internet and app consumption, South East Asia is
in the midst of a mobile revolution. However, the thriving app developer
community in this region are unable to maximise this opportunity due to lack of
viable app monetisation models.”
said Dippak Khurana, CEO, Vserv.mobi “We believe that our AppWrapper
solution is well-suited to address this challenge with its simple one click app
monetisation approach across both micro transaction based paid models and
premium advertising based monetization. With his tremendous experience in the
space, David will be able to strengthen our developer strategy and enable more
developers in this region to make the best of our comprehensive app monetisation
offerings.”
Founded
in 2010, Vserv.mobi is on a fast track growth path saw a phenomenal increase of
308% in Ad Requests during the short span from April 2011 to March 2012. South
East Asia has been amongst the fastest growing regions for the company having
witnessed a growth of 17 times over this duration. Over its two formative growth
years, the company has successfully managed to break through the competition
clutter, becoming the only company in the world to offer Comprehensive App
Monetization in One Click.
“South
East Asia has been a key growth contributor to Vserv.mobi’s success. With David
coming on board, he will be able to effectively leverage his expertise to
further broad base our presence in the industry especially with the developer
community.” commented Vikas Gulati, Vice President, Business Development - SE
Asia, Vserv.mobi.
Speaking
on his appointment, David Yin, General Manager - Developer Business - SE
Asia, Vserv.mobi said, “I’m excited to join Vserv.mobi at this juncture, as
the company has been making great strides towards leadership in emerging
markets. The South East Asian market is at the crossroads of mobile innovation
and I look forward making Vserv AppWrapper the #1 App Monetization choice for
developers.”
Based
in Singapore, David will work closely with Vikas Gulati who heads the company’s
operations in the South East Asian market. David holds an MBA from the
Australian Graduate School of Management. Prior to Nokia, David was involved in
strategy, business development and commercial roles at Orange UK, Sing-Tel Optus
and Capgemini Consulting Australia. He has also spent 4 years at Ernst &
Young Australia as a Chartered Accountant.
About
Vserv.mobi:
Vserv.mobi
is a leading Global Mobile Ad Network with strong presence in emerging markets.
Vserv's pioneering technology AppWrapper powers One Click App Monetisation for
10,000+ Apps across platforms.
AppWrapper
is the World’s Simplest App Monetization - it enables premium advertising &
innovative pricing models on any app, without coding, in just one
click.
Vserv
is the only Ad Network with App media across feature phones, smart phones and
tablets, thus providing advertisers unparalleled reach and engagement. Built on
superior technology, the Vserv Marketplace delivers exceptional ROI to
advertisers as well as enhanced earnings to developers & publishers
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