Strategic
issues of Entertainment and Media Industry in focus at General Management
Programme at IIMB
Bangalore,
August 27, 2012: The Indian
Institute of Management Bangalore (IIMB) announces a General Management
Programme for Entertainment and Media Industry professionals to be held at the
IIMB campus on September 3-5, 2012.
This innovative executive education
programme, now into the fourth batch, is designed to help senior executives in
the fast changing entertainment and media industry reckon with emerging
challenges and opportunities and hone their capabilities to address ideas,
technologies, and emerging opportunities. With content based on original research
of the strategic issues facing media and entertainment industry, the course
will provide a deeper understanding of the critical issues impacting the
industry.
Past participants of this course have
endorsed the course as insightful and productive learning. “This program was
very interactive, insightful and had a very unique way to fun-filled learning.
Despite my 16 years experience in the entertainment industry, it helped me to gain
more knowledge with a focused view point to analyze the M&E business at a
macro level. Double thumbs up to them for this awe-inspiring package,” said
Girish Johar, Head-Distribution & Acquisition, Balaji Motion Pictures.
“It was an interactive, insightful,
useful and fun-filled three days learning about creating above average returns
and influencing decisions in our business of media and entertainment,” said
Torsha Banerjee, Senior General Manager, Sales and Sales Support, ESPN Digital
Media (I) Pvt Ltd.
The Programme Director of the course
is Dr. S Raghunath, Professor of Corporate Strategy and Policy at IIMB. He
offers an elective course on Strategic Management in Film and Television
Entertainment Industry in the Executive Post Graduate Programme and General Management
Programme for Film and Television Industry Professionals. Dr. Raghunath has
written case studies on topics that include leadership and management
challenges in Film, TV, Animation, Gaming and Entertainment Business. He was invited
to the FICCI Frames panel on Big Budgets & Bigger Flops: What ails our
movies? He has been quoted in publications such as Economic Times, Business World,
Business Line and Computer Today and has been writing a column on business strategy
for Business Outlook.
Primarily designed for potential
leaders in an existing entertainment/media business or new media entrepreneurs,
content creators, media/entertainment industry executives, financiers,
marketing executives, consultants, talent managers, vendors, production house
managers and directors, executive and line producers, distributors and
exhibitors, the course will take up contemporary cases and will have well-known
industry professionals leading the discussions at specific sessions.
About
IIMB
Established
in 1972, the Indian Institute of Management Bangalore (IIMB) today offers a
range of post-graduate and doctoral level courses as well as executive
education programmes. IIMB Centres of Excellence are engaged in adding value to
their communities in the areas of Public
Policy, Capital Markets & Financial Management, Corporate Governance, Entrepreneurship, Public Policy, Software and
Supply Chain Management, to name a few. In June 2010 IIMB obtained the European
Quality Improvement System (EQUIS) accreditation awarded by the European
Foundation for Management Development (EFMD). With a faculty body from amongst
the best universities worldwide, IIMB is a leader in the area of management
research, education and consulting.
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