core sector communique

Sunburn 2011 all set to blaze the sands of Goa

The most-awaited event of year powered by Gitanjali Group

Goa, December 27^th, 2011: SUNBURN 2011- Asia’s premiere electronic dance music festival powered by Gitanjali Group kicks off from today and gears up to give the world the ultimate lifestyle experience. The fifth edition of the festival will be hosted in Goa at a fabulous venue created by Percept Limited.

This year for the first time Gitanjali Group has associated with the music extravaganza. To celebrate the ultimate lifestyle experience they unveiled the Lucera-Sunburn Trophy - a stunning, stylized rendition of the ‘Circle of Life’. The trophy signifies the eternal cycle that commences when something new comes into being. An elegant Sunburn logo rests at the core of the Circle, reflecting freshness, vibrancy, youthfulness and vigour. The trophy crafted by Lucera is studded with elegant Swarovski Crystal Elements and commemorates the epic celebration of music and the association with Gitanjali Group.

Mr. Mehul Choksi, CMD, Gitanjali Group, said, “The Gitanjali Group has formed a supreme bond with entertainment, jewellery and fashion industry. With each passing year the bond is just getting thicker and the association with SUNBURN 2011 reiterates our support for such endeavors. SUNBURN in its five years of journey has brought electronic music lovers from various parts of world together. We are very glad to associate with such a well celebrated music festival.”

Talking at the kick off of Sunburn 2011, Shailendra Singh, Joint Managing Director, Percept Limited said, “Sunburn is the face of electronic dance music in Asia, as it completely understands the vibe of the dance music scene. With the festival entering its fifth edition, we are going to make the experience of our Sunburn fans bigger and better. With the support of our loyalists all over the world, we have managed to make the sound of Sunburn only much louder year by year. We promise to repay their support with the ultimate lifestyle experience courtesy Sunburn.”

With the biggest names to grace the sands of Candolim including headliners Axwell, Above & Beyond and Gabriel & Dresden along with Infected Mushroom, Markus Schulz, Nic Fanciulli, Moguai and Michael Woods, this is sure to be a fantastic out-of-the-world experience to one and all who are part of the Sunburn experience. Currently in its fifth year, Sunburn 2011 is back with a resounding bang as it promises to pump up the temperature to new heights! Also, for the first time, Sunburn is throwing the ultimate after-parties with “Sunburn Afterburn” parties! MatZo, Pete Gooding, Sanjay Dutta, Arjun Vaghale, Audiogramme and many more will spin their best at four special venues across the beaches of Goa.

This 2011, Sunburn, the definitive and Asia’s biggest electronic dance music festival, is back to reignite the Goa sands with the ultimate lifestyle experience.

About Sunburn

Sunburn is a 3-Day Electronic Dance Music Festival held in Goa, India. Inaugurated in 2007, Sunburn is a synergy of music, entertainment, sports, food, shopping and lifestyle that attracts music tourism in Goa.

In the past four years of existence, Sunburn has brought together renowned Indian and International DJs to entertain crowds of thousands over a three day period in the last week of December.

With a variety of experiences to choose from, Sunburn caters to a wide Indian and International audience and highlights India as a Dance Festival destination to the world.