Wednesday, December 21, 2011


Just published! "Sustainable Enterprise for the Twenty-first Century"
by Transitioning to Green Thought Leader Dr. Jeana Wirtenberg


Montville, NJ - December 20, 2011 -Transitioning to Green, LLC, Founder, CEO, Jeana Wirtenberg, PhD, provides compelling evidence in support of sustainability as a competitive advantage for any business in "Sustainable Enterprise for the Twenty-first Century," Chapter 4, Volume I of Praeger's just published three volume book set The Business of Sustainability, Volumes I-III. This chapter describes the key drivers, enablers, and critical components of the state-of-the-art sustainable enterprise in a way that is at once inspirational, empowering, and practical. At the same time, the chapter defines the core elements on which sustainable enterprises must be built, including the inextricable link between human values and sustainability. The chapter progressively builds an urgent case for new forms of leadership and implications are drawn for the role of human resources in driving sustainability in the 21st century.
Here's what the editors say: "In 'Sustainable Enterprise for the Twenty-first Century,' Jeana Wirtenberg reinforces the business case for implementing a diverse set of initiatives across people (employees and society), planet (environment, facilities, and products), and profits (cost savings, brand recognition, and shareholder value). Sustainable businesses truly are a new form of organization that requires a different kind of leadership, systems thinking...., and transformative change. Nothing less is required for business to succeed in a carbon-constrained world." The Business of Sustainability Trends, Policies, Practices, and Stories of Success Scott G. McNall, James C. Hershauer, and George Basile (2011), pp. xxviii-xxix.
This three-volume set is a landmark comprehensive overview of the business of sustainability, providing 56 separate chapters from leaders in business, non-profit organizations, and from within the academic and policy world.

Features
* Contributions from more than 70 authors recognized for their work in sustainability
* Several chapters with systemic frameworks
* Numerous case studies demonstrating successful approaches by industry innovators
* 55 figures with models and steps for analyses
* A bibliography with each chapter

The Transitioning to Green LLC company and author Dr. Jeana Wirtenberg are headquartered in Montville, NJ. The company provides a comprehensive portfolio of training and consulting services to help companies gain competitive advantage by integrating sustainability into all aspects of their organization to maximize the triple bottom line of People, Planet, and Profits.
Transitioning to Green training services include a full range of workshops, lunch & learns, learning labs, and webinars, many of which are covered through training grants at no charge to a company. Consulting services include sustainability assessments, business case ROI analysis, greening procurement and supply chains, communications and marketing support, and more.


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