Indulge yourself with ‘ARTIC® Maxim Cover Girl Night’
ARTIC® & Maxim host the cover girl night with sensuous and elegant “Chitrangda Singh”
Mumbai, 26th December, 2011: ARTIC®, Pure Italian Luxury vodka and Maxim hosted an Italian style evening to celebrate their association at ZINC in Mumbai. They unveiled the latest cover of Maxim with dusky diva Chitrangda Singh - as she adorns the cover of the magazine. Bringing the synergy of Artic® and Maxim together, the party welcomed the well heeled socialites, fashionistas and the crème’ de la crème, which added style and glamour quotient to the evening.
In a true Italian style, the guests raised a toast to the cover girl of Maxim, Chitrangda Singh. The culinary delights and cocktails had a fine tradition of Italian vivacity. Influenced by the very recent launch of Green Apple and Orange Artic Vodka and the spirit of maxim, every bite of the course had a fabulous mixture of Orange and Green apple tinge with that spicy edge.
The party was studded with elite socialites, couturiers, beamed entrepreneurs and designers and continued till wee hours with grooving beats of electrifying numbers. Guests were served exotic Artic® vodka cocktails made with Artic® Vodka On the association Mr. Abhishek Modi, CEO, Modi Illva said, “Artic® Pure Italian luxury vodka has heaved the level of the vodka consumers in India with luxury, style and taste. Our brand believes in celebrating life with style and grace and bringing out the pure essence of life with no pretence. Artic® aims to take style to another rank by making it more extravagant, sensuous and flavorful.”
Present at the event Mr. Vivek Parikh, Editor Maxim said, “We are glad to partner with Modi Illva and celebrate our success along with our cover girl Chitrangda Singh. With our association with Artic® we aim to bring a fresh outlook to our Maxim consumer by withholding their individuality and originality and adding an essence of luxury and timeless style. We look forward to an exciting association that takes fashion and glamour to another level in India.”
Artic® is a first of its kind luxury vodka made in India at the state-of-the-art distillery at Modinagar by the Modi Illva group, under technical supervision of Illva Saronno S.p.A. Italy. Made from 100% pure grain alcohol, the USP of Artic Vodka is its quadruple distillation process, which gives it a fine smooth taste induced with a secret ingredient from Italy that gives it a distinctive subdued flavor.
About Umesh Modi Group:
The Umesh Modi Group with over 7000 employees, 16 plants, 2 R&D centers and cooperative agreements with 15 multinational companies is one of the largest corporation in India. The flagship company Modi Mundipharma, is a well known company in the Indian pharmaceuticals market and is known for its Continus technology based on products from Mundipharma, Switzerland. It also markets the brand Betadine which is marketed in India by Win Medicare, a fully owned subsidiary of Modi Mundipharma.
The JV has also successfully ventured into the cosmetics business with Modi Revlon, collaboration between Modi Mundipharma and Revlon Inc, USA. Modi Revlon was the first company in India to introduce the concept of beauty advisors in retail stores. The group is well diversified into – pharma, cosmetics, sugar, writing instruments, distillery, power, iron and steel, entertainment, printing and packaging.
About Illva Saronno, S.p.A, Italy
Illva Saronno is a large Italian group diversified into Alcoholic beverages and wines, ice cream preparations, baked goods, optical lenses and flavors. ILLVA Saronno Holding SpA, wholly owned by the Reina family, is one of the European leaders on the spirits and wine markets. The group manufactures and markets the best-selling Italian liqueur Disaronno Originale in more than 150 countries. It also acquired Tia Maria worldwide in 2009. Other brands marketed by the group include Rabarbaro Zucca, Amaro 18 and Artic®® Vodka.
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