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Kalki Koechlin & Anurag Kashyap unveil ORRA Platinum Collection ‘Duets’ in Delhi

Celebration of true love with Platinum Love Bands

Delhi: Actress Kalki Koechlin and director husband Anurag Kashyap today unveiled an exquisite collection of Platinum Love Bands at the ORRA Store in the capital city. The platinum collection ‘DUETS” are a testament of true love and rightly symbolizes a memorable occasion for the celebrity couple as they celebrate their very special Platinum Day of Love.

Platinum Day of Love is an extremely personal and momentous date in a couple’s journey of love. And it needn’t be the wedding day or the engagement. It’s never planned. It is when you realize that you are truly in love and meant for each other. Needless to say this moment is accompanied by a feeling that cannot be described in words. True love is special and hence such a significant milestone deserves to be celebrated with the rarest of precious metals, platinum.

Speaking on the occasion, Kalki Koechlin & Anurag Kashyap said, “It was the most special day of our life when we realized true love for each other and decided to tie the knot. Platinum is one such metal which just brightens the celebration of true love. We instantly thought of Platinum Love Bands to mark this special day in our lives. The sheer magnificence and remarkable qualities of the metal is beyond any expression and is a perfect fit when your love also crosses the boundary of verbal explanation.”

The ORRA boutique has a very international look and feel, the interior layout and lighting of the store highlights the jewellery on display. With the onset of the wedding season, India’s leading jewellery retail chain chose to introduce its ‘DUETS’ collection of platinum couple rings. The collection includes a set of HIS and HER rings crafted from the finest platinum and diamonds. These beautifully crafted wedding bands in pure platinum are elaborately designed and set with the finest Belgian diamonds. Each of these complementary rings bears half an engraving, which reveals completely once they are held together.

Mr. Vijay Jain, CEO, ORRA says “Orra Platinum Collection is a set of His and Her which are specially crafted keeping in mind the sophistication that the buyers are looking for these days. The rare and eternal platinum set with precious Belgian diamonds is perfect for the occasion to celebrate true love. The collection signifies an unending love which is rare, true and lasts a lifetime just like the timeless metal platinum.”

Found in very few places around the world, platinum is 30 times rarer than gold and a treasure from the heavens. The first meteorite that showered on earth two billion years ago is the way platinum entered our world. Since time immemorial, this naturally white metal with its moonlike luminescence has symbolized love. It touches its wearer – and not only her skin, evoking emotions of feeling special and in love. That’s what makes this metal just so perfect to celebrate your Platinum Day of Love.

Platinum has been known to be favoured by royalty and celebrities the world over. Amongst the international celebrity couples, Elizabeth Taylor and Richard Burton, Beyonce and Jay-Z, Heidi Klum and Seal even Katie Holmes and Tom Cruise are a few who have expressed their love through platinum rings.

ORRA’s Duet collection of platinum couple bands are priced from Rs. 68000 onwards and are available at all 33 ORRA boutiques across the country.

Platinum Guild India Quality Assurance Programme

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

About Orra

ORRA is India's finest jewellery retail chain, having spread its glow with 33 stores across 26 cities. ORRA has been at the forefront of design leadership and product innovation with 5 global design centres.

Along with its classic brilliantly cut diamonds which Orra is well known for, it has a host of designs in 22kt BIS Hallmarked gold jewellery and the rare and eternal Platinum. While Belgian diamonds have been Orra’s forte, the addition of 22kt gold jewellery, makes Orra a full service jeweller offering its customers a feel of the best designs and a total shopping experience. Solitaires are available in varied cuts and sizes. Innovation is the key to success is proven right with the introduction of the ORRA Crown Star, a 100 facet solitaire v/s the regular 57 facets. The precision with which the diamond is cut gives it a fiery unmatched brilliance.

About Platinum Guild India:

Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.

Platinum Guild International set up their Indian Office in September 2000. Over the years Platinum Guild India has increased the number of authorized outlets retailing platinum jewellery to over 300+ from a mere 12 outlets in 2000.