core sector communique

‘SET YOUR PROMISE IN PLATINUM’

PLATINUM GUILD INTERNATIONAL

LAUNCHES “PLATINUM PROMISE” FACEBOOK APPLICATION

Mumbai, April 13, 2012 — A promise made should be a promise kept, so why not say it in everlasting platinum? Platinum Guild International announces the launch of the “Platinum Promise” Facebook Application on the Platinum Jewelry Facebook page - https://www.facebook.com/jewelryplatinum. Open to Facebook members globally, the application invites fans to make a promise, whether to family, friends, significant others or even themselves, and virtually inscribe it onto a platinum design from the PGI Facebook gallery. Naturally white, platinum will never change color or fade and the metal will not wear away, so a promise in platinum is a promise that will last forever.

A contest to promote the application is launched. Users enter the contest by choosing a platinum ring from the Platinum Jewellery page Facebook Gallery, inscribing a promise message and sharing it on the Facebook page. Entry for the contest is open to residents of USA, UK, India, France, Germany, Switzerland, Italy and Japan and entries will be logged on a global Promise map. Four entrants selected at random will win their very own engraved ring to make their promise in person. The contest opens on April 12, 2012 and will run until May 9.

As the Platinum Guild International launches the Facebook Application, Ms. Vaishali Banerjee, Country Manager India, PGI says, “The “Platinum Promise” Facebook application is another step ahead for us in the innovative social media space; this initiative aims to create an interactive and personalised experience for the consumers. Today the online platform has opened up many avenues for brands to connect with their consumers and with the Platinum Jewellery global page we have a yet another personalised approach to platinum fans. By capturing their pledge in a metal that will stand the test of time, Facebook users are capturing an everlasting sentiment that they can choose to share globally. ”

Some things never fade. A love that’s true. A promise from the heart. A ring that’s platinum.

About Platinum Guild International

Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.

Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.