core sector communique

TIMBERLAND ANNOUNCED THE LAUNCH OF ITS FIRST STORE IN AHMEDABAD

~Welcomes Arjun Kapoor and Parineeti Chopra to the store ~

Ahmedabad, April 29, 2012-----The Timberland Company (NYSE: TBL), the authentic outdoor footwear and apparel brand, today announced the opening of its first store in Ahmedabad located at Alpha One, Vastrapur Lake.

Timberland played host to the most awaited debutants and promising youngsters of Bollywood- Arjun Kapoor and Parineeti Chopra. Arjun was seen trying on a few shoes, taking keen interest in the environment friendly technology used in some of the shoes like the use of recycled coffee beans in the sole and the Anti-fatigue technology. He especially checked out the Iconic boots by Timberland, symbolic of a rugged, adventurous and daring attitude, much like his character in Ishaqzaade whilst Parineeti helped him pick out a pair that best suited his personality.

The exclusive store will offer footwear, apparel and accessories for men. In addition to the most popular collections such as the Earthkeepers-Timberland’s most environmentally conscious line of footwear built with innovative recycled materials to Classics that combine the original iconic styles with new tradition-inspired silhouettes, this summer, Timberland introduces the Formentor range for all sailing enthusiasts and The Front Country Travel collection. Whilst the former includes Formentor shoe with a technology that enhances grip at the sole and facilitates quick drying of the shoe in addition to a fully waterproof Formentor Jacket, the Front Country Travel collection is ideal for those who love traveling and the outdoors.

Spread across 1700 sq.ft. the store is specially designed keeping in mind the three R’s – Reduce, Reuse & Recycle whilst maintaining Timberland’s DNA of the rugged outdoors. Timberland’s long standing commitment to sustainability is reflected through the use of recycled materials and other eco-conscious building practices.

Timberland’s journey began in 1952 with the start of the Abington shoe company in New England, USA. In 1973, the brand as the world knows it got its name the first water proof shoe they created called Timberland. What started off as a shoe back then went on to become the world's leading outdoor brand. Timberland is now available at over 130 countries around the globe.

Timberland is located at Alpha One, Ground Floor, Unit G-40, 41,TP No. 1, FP No. – 216, Vastrapur Lake, Ahmedabad – 380054. Store Timings: 10.00 a.m. to 9.30 p.m.

Timberland is available in India through an exclusive license cum distribution agreement with Reliance Brands Ltd., part of Reliance Industries Ltd., to distribute Timberland^Ò footwear and apparel to the Indian market. Currently in India, the Timberland stores are present in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Pune and Ludhiana.

About Timberland

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.

About Reliance Brands Limited

Reliance Brands Limited is part of the Reliance Industries Group. The Company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships comprises of DIESEL, ERMENEGILDO ZEGNA, HAMLEYS, ICONIX, KENNETH COLE, PAUL & SHARK, QUIKSILVER, ROXY, STEVE MADDEN, THOMAS PINK AND TIMBERLAND.