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Gitanjali launches India’s 2nd Gold and Diamond ATM at Siddhivinayak Temple

Devotees can take home blessings in the form of coins, bars and jewellery from Lord Ganesha’s abode on Akshay Trithya

Mumbai, April 24, 2012: To ring in the most auspicious day in the Hindu calendar and usher prosperity on the occasion of Akshay Trithya, Gitanjali Group has joined hands with the Siddhivinayak Trust to launch the Gitanjali Jewellery Vending Machine (GJVM) at Mumbai’s most popular and significant temple for Lord Ganesha – Shree Siddhivinayak temple.

24th April, the third day of bright half of Vaishak (Sukla Paksha) marks the beginning of prosperity and good fortune. The new GJVM by Gitanjali Group, which is a gold and diamond ATM, gives Shree Siddhivinayak worshippers an opportunity to celebrate this momentous occasion with Gold Coins, Bars and jewellery.

This collaboration between Gitanjali Group and Siddhivinayak Trust introduces this unique and convenient retail format for worshippers which is ideally suited for last minute purchases on auspicious occasions and for gifting, providing instant gratification to the purchaser.

The launch of the GJVM (the second such machine put up by Gitanjali in Mumbai) at the Siddhivinayak Temple commenced with a puja followed by the inauguration. The same was attended by Mr. Suresh Shetty, Minister for Public Health & Family Welfare and Protocol, Ms. Ankita Shorey, Ex Miss India,Mr. Mehul Choksi ,CMD, Gitanjali Group and Mr. Subhash Mayekar, Chairman of the Siddhivinayak Trust. Also present at the launch were the trustees, FAO and EO of the Temple.

On the occasion of the launch, Mr. Choksi said, “We got an overwhelming response from consumers after the launch of the first GJVM and thus were keen to give Mumbai city another one stop shop for buying medallions, coins, jewellery etc. Siddhivinayak temple is the most auspicious destination in the city for the second one; as it is not only the home for Lord Ganesha but also attracts a large number of followers who come to the temple to get the lord’s blessings. So, now with Gitanjali Jewellery Vending Machine, worshippers will get a chance to offer to deity or to take home the ultimate symbol of wealth and prosperity from the Lord’s house.”

At the inauguration event Mr. Subhash Mayekar, Chairman of the Siddhivinayak Trust said, “We are very pleased to be associated with the Gitanjali Group; their premier product gives worshippers a chance to purchase gold very easily. We are sure that the devotees who come to the temple in large

numbers everyday will utilize this gold dispensing machine to its fullest and we hope this will be well accepted by the masses.”

The GJVM is an automated disbursal mechanism to fulfill the jewellery needs of the customer anytime, anywhere. It dispenses various designs and denominations of Gold & Diamond jewellery and Gold & Silver coins/bars to customers with just a few touches. It stores between 300- 400 products when fully stocked in up-to 18 different designs and denominations. The image, details and price are displayed in an attractive manner via a touch-screen using which a customer may browse through the various options and select the product they wish to buy. Post selection, customer may decide to pay by cash, card or net banking options. Once full payment is made, the machine automatically dispenses the chosen product along with certificate of authenticity and receipt for the same.

The self-vending machine allows a low-cost and convenient way to make products available to jewellery buyers in locations where space is scarce and traffic is heavy. The state-of-the-art security features like a best in the world video surveillance system, code protected access and compartmentalized design ensures that the kiosk operates with minimum risk even in exposed environs. The GJVM is ushering in a new era of technology and customer delight in the jewellery industry.