core sector communique

Lata Rajnikanth blesses daughter Aishwarya with a precious Platinum Akshaya Patram for everlasting prosperity

NAC Jewellers has a special range of jewellery and coins in precious platinum for Akshaya Tritiya

Chennai: With the auspicious occasion of Akshaya Tritiya soon approaching, Ms. Lata Rajanikanth visited NAC Jewellers to gift and bless her daughter Aishwarya Dhanush with a platinum Akshaya Patram, for eternal prosperity.

Revering the auspicious time, platinum with its naturally white colour symbolising purity is perfect. Besides, platinum is an eternal metal it does not fade or tarnish with time and will retain its colour for a lifetime. From the time that it is mined, till the final product this pure metal is absolutely white and is unchanging. Platinum set in jewellery is as close as you can get to absolute purity as every piece is 95 per cent pure, as compared to 18k gold, which is 75 per cent pure.

The word Akshaya means that which never diminishes and the Akshaya Patram is a wonderful vessel that was given to Yudhishthira by the Lord Surya, which held a never-failing supply of food to the Padavas. Since then the Akshaya Patram has been a symbol of everlasting prosperity and inexhaustible wellness and goodness.

Ms. Lata Rajnikanth said, “It is said that only what is truly eternal will bring eternal prosperity for Akshaya Tritiya. A mother-daughter relationship is everlasting and the rarity and eternal nature of platinum epitomises love like no other metal and is perfect to commemorate this special bond. And I trust that by gifting an Akshaya patram in the precious, pure and eternal metal of platinum to Aishwarya, it will be a source of endless blessings to my daughter and her family.”

Revered astrologer Pandit Kaliyur Narayanan said, “Akshaya Tritiya is best celebrated with platinum as its natural white colour symbolises purity, wealth, power and strength. More importantly, platinum is an eternal metal. It doesn’t age or tarnish with time. It never loses its moon like white luminescence like other white metals. Only what is truly eternal and pure will bring in eternal prosperity and hence naturally white platinum with its everlasting qualities is ideal to celebrate this auspicious occasion.”

Mr. Anantha Padmanaban, MD, NAC Jewellers said, “For the auspicious occasion of Akshaya Tritiya we are pleased to offer customers pure, white and eternal platinum in the form of jewellery and coins as well. The new platinum range offers exclusive designs that have been specially crafted keeping in mind today’s consumer who is looking at something novel. All authentic platinum jewellery comes with a quality assurance card and bears the purity hallmark of “Pt 950” stamped inside the piece. Platinum jewellery price starts from Rs. 10,000 onwards.”

Akshaya Tritiya is one of the three most auspicious days in the Hindu calendar. What marks this day is people buy precious jewellery with the belief that wealth will continue to grow if precious durables are bought on this day. This faith stems from the occurrence of the moon gradually waxing/increasing in size to its full form during this period and only what is truly eternal will embody the virtues of prosperity and good fortune. White is considered auspicious and best suited to celebrate this special day hence white payasam, jasmine flowers, kolam or even white vessels are used for puja.

About NAC

With 35 years of experience in jewellery retail, NAC Jewellers presents the most captivating pieces, designed to enchant you. These world-class designs are further enhanced by their superb quality and exclusive variety.

NAC offers exclusive platinum & gold jewellery designed specifically for marriages and festivals. In addition to that jewellery for everyday wear is also available. The Diamond studded jewelley covers a spectrum of designs, from small intricate patterns to dainty aesthetic styles. Also on offer are Rubies and Emeralds, which are set tastefully exhibiting the fine craftsmanship. The designs available are both current and conventional and having been passed on through generations, the principle of purity and quality still prevails.

About Pt. Kaliyur Narayanan

Pandit Kaliyur Narayanan hails from a family of hereditary astrologers who have prospered through the right, sincere and humane approach to the science of astrology. He is a seventh generation astrologer known for his unique astro counseling techniques and preparation of divine yantras practiced over the last four decades. He runs very successful programmes on Jaya TV & Radio Mirchi and edits the magazine ‘Ungal VazhkaiVazhikatti.’