core sector communique

Hungama Launches Nadiadwala Grandsons’ Housefull 2 Games on Mobile and Internet

Sajid Khan launches Limited Edition stock for Housefull 2 on the Game of Fame

Gaming is the buzzword this season with Bollywood, as all the big movies of the year get aggressive on gaming. Nadiadwala Grandsons’ Housefull 2 – The Dirty Dozen, directed by Sajid Khan has tied up with South Asia’s largest digital entertainment company, Hungama Digital Media, to announce the launch of several entertaining games across Mobile and Internet platforms. The star studded event with the entire cast of Housefull 2 also saw the launch of IPO’s for stars and limited edition stock for Nadiadwala Grandsons’ Housefull 2 on Bollywood Hungama’s Game of Fame. Game of Fame is an online game, where players get to trade Bollywood stars and movies like a stock exchange to win exciting prizes.

Such is a buzz around the film that the algorithms of the Game of Fame predict that the collections of Housefull 2 will put Housefull 2 Team in the “100 crore club”.

Nadiadwala Grandsons’ Housefull 2 - The Dirty Dozen is the second super star packed installment in the Housefull franchise. The movie is expected to take Housefull 2 Team in the 100 crore club and the response is evident as on the Game of Fame, Housefull 2 stocks were completely sold out within a day of the launch. Some stars whose IPO’s were released for trading are – Shazahn Padamsee, Jacqueline Fernandez, Mithun Chakraborty, Boman Irani, and Randhir Kapoor. Besides this, launch of Housefull 2, mobile and internet games also took place.

Thegamebox.com will have 3 online games - Double Exposure, Jigscene and Movie Match up Mania which are puzzle games while the mobile game is a dance game available across Java, Android and Blackberry devices.

Commenting on this, Neeraj Roy, MD and CEO, Hungama Digital Media said, “Consumers today can get a taste of their most awaited films through various digital platforms. Users can experience a truly interactive, engaging and enriched connected experience with several devices. Also, movie marketers are constantly exploring the potential of the digital medium to reach out to people across different ages, segments and genders. Movie goers have access to unique and innovative concepts as the medium acts as a platform to create services for films that does not merely create awareness but instead goes a step further to ensure interaction with the film.”

Sajid Khan, director of Housefull 2 also expressed his views, “We wanted to promote the film on much larger platforms, which reach out to audiences across. With India being one of the fastest growing mobile and Internet markets, one can clearly not ignore the digital space anymore. We will continue to explore the potential of these mediums to reach out to people.”

The game is available for mobile downloads through various mobile operators across India. Housefull 2 releases in theatres on 5^th April, 2012.