Every woman desires to have straight shiny hair. One of biggest concerns that consumers face with straightening is that it damages the hair condition leaving hair
· Looking Dry
· Lifeless
· Flat with no shine
Not just this, the straightening effect is lost with few washes. Responding to this need at the forefront of technology, L’Oreal Professionnel innovates:
NEW PRO KERATIN SHINE BOND SERVICE using X-Tenso Moisturist – The Ultimate Breakthrough in hair straightening technology! It combines PROKERATIN with the nutri -cationic technology to create a TRIPLE MOLECULAR ACTION.
PROKERATIN is a combination of 3 amino (protein) acids highly represented naturally on the hair fiber. As a result hair is repaired and strengthened during straightening.
RESULTS: Long lasting straight, strengthened hair with a mirror shine! Hair looks shiny, nourished and protected both during and after the straightening service!
The PROKERATIN SHINE BOND SERVICE is formulated without Formaldehyde – a common technology used by standard straightening or relaxing products. Formaldehyde is known to be harmful to health and carcinogenic when repeatedly inhaled.
L’Oreal Professionnel introduces the first nutri-constructor care range with anti-breakage and anti-dryness action.
The new Xtenso care: PROKERATIN care for Straightened hair.
It is enriched with anti-breakage, volume control and deep hydrating properties. As a result straightened hair is deeply moisturized and strengthened from root to tip. Hair feels healthy-smooth and regains natural movement.
TECHNOLOGY
- PRO-KERATIN
EXTRA CUTICULAR REPARATION - Protects the hair from outside. PROKERATIN has 3 important amino acids naturally represented on the hair fibre. The hair cuticle is repaired and strengthened intensely.
- INCELL
INTRA CUTICULAR REINFORCEMENT- Strengthens the hair from inside. This ceramide cement is a lipid developed by L’Oreal labs. It has the power to penetrate the cuticle to fill fragile areas, promote their reparation and protect the interior of the fiber.
- BOTANICAL OILS
INTENSE NOURISHMENT- Deeply nourishes & recharges depleted moisture levels, leaving the hair nourished, soft with a glossy mirror shine.
X-TENSO CARE NUTRI_RECONSTRUCTOR RANGE- Invest in the perfect routine at home to maintain the results of straightened hair.
Chemically straightened hair is more sensitized. Hence it is more vulnerable to external aggressions. As a result it often looks dull, coarse and is more difficult to shape.
Follow the perfect PROKERATIN CARE routine with just the 3 steps and maintain the health & beauty of your straightened hair at home!
About L’Oreal Professionnel
Since 1997, L’Oréal Professionnel has been pioneering the development of the Indian hairdressing industry. Professional hairdressing products, training and business development services form the core of this business. The Professionnel division also provides creative inspiration for the hairdressers and sets hair fashion trends that suit the Indian Women.
L’Oreal Professionnel Products and services are available at fine salons trained by L’Oréal Professionnel. It offers a range of texture, hair care and hair colour products used by professional hairdressers and retailed to consumers exclusively through salons.
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