Wednesday, March 28, 2012

InnoTrans 2012: Future technology of the international rail industry

The most significant exhibition for the international rail industry is taking place again this year in Berlin and all available space has been reserved at InnoTrans 2012. During the event from 18 to 21 September the industry will be presenting its latest products and services on the Berlin Exhibition Grounds. Judging by the applications, at the ninth edition of InnoTrans there is significant expansion in all sections of the trade fair. As a consequence the leading trade show for transport technology continues to consolidate its position as the global market place for the rail industry.

In the meantime InnoTrans has expanded to such an extent that certain individual trade fair sections have acquired the status of trade shows in their own right. In terms of display area and diversity of products each section, be it Public Transport (approx. 20,000 square metres gross), Interiors (approx. 15,000 square metres gross) or Railway Infrastructure (approx. 30,000 square metres gross), can itself now be considered a leading world trade fair. And this applies in particular to the strongest of all segments at InnoTrans: Railway Technology (approx. 100,000 square metres gross, including outdoor display area). This expansion of the trade fair enables InnoTrans 2012 to provide exhibitors and trade visitors with an even more comprehensive and international overview of the market.

Growing international participation in InnoTrans 2012

The high level of international involvement is an outstanding feature of InnoTrans and an indication of the quality of this event. Asia accounts for a particularly large share of the exhibitors at this trade show, and by April this year companies from that continent had reserved some 52 per cent more display space, compared with the last time this event was held. Another particularly positive feature in this respect has been the expansion of Indian participation in this trade fair. Compared with InnoTrans 2010 the area reserved by exhibitors from India has increased by 41 per cent. The Indian companies exhibiting this year include Lancer Laser Tech, Lloyd Electric & Engineering, Medha Servo Drives and Patel Brass Works. 

Another good example of the increased interest being shown by Asian companies in InnoTrans 2012 is Japan’s involvement in the trade fair. The country has come up with something new: for the first time in the history of this trade show for transport technology an entire exhibition hall will be occupied by a single country. Japanese companies are presenting an unprecedented range of technological innovations for the rail sector, in a concentrated and clearly arranged display at one central location. This joint national booth is being organised by The Japan Overseas Rolling Stock Association (JORSA). Yasuki Kurasawa, JORSA Director of the administration department: “JORSA will take up the challenge at InnoTrans 2012, the world’s largest trade fair for the rail sector. There it will work with its members and others to set up an entire Japan pavilion to highlight the nation’s top-of-the-line railway technologies”.

Apart from Asia companies from the United States will also be showing a stronger presence at the fair. For the first time there will be an American combined stand at InnoTrans, organised by the Railway Engineering-Maintenance Suppliers Association (REMSA). For managing director David Soule, InnoTrans “offers great potential for business development”, which is the main reason for his association taking part in the fair. David Soule: “The motivation for our members is simple: attracting new business and potential clients on a global scale. This means that the opportunity for our suppliers to extend their business to other parts of the world is there, and it is big”.

The interest being shown by the European rail industry in participating in the trade fair remains as high as ever. In terms of international involvement it is already obvious that InnoTrans 2012 will surpass the levels set in previous years, and currently foreign exhibitors account for over 50 per cent of the total.

An excellent platform for the industry and for trade visitors

With this positive development this display offers all the Indian exhibitors the best possible conditions for the introduction of new products and for strengthening their contacts with potential customers on new sales markets. InnoTrans 2012 in Berlin provides trade visitors from India with an ideal opportunity for investigating the international rail industry market in its entirety and for taking a closer look at the future of mobility. Easy access to the event is possible for all trade show visitors via the InnoTrans Online-Ticketshop. Visitors can buy tickets and pre-register quickly at     

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