Katrina Kaif unveils new
Nakshatra logo and new brand campaign - Glow Divine!!
Mumbai,
14th May 2012- The
gorgeous Katrina Kaif, brand ambassador of Nakshatra – India’s
iconic diamond jewellery brand, today unveiled the brand’s new logo
and its latest brand campaign – Glow Divine, at a glittering
ceremony and amidst much fanfare at the Grand Hyatt. Also present on this
occasion were Mr Mehul Choski, CMD, Gitanjali Group, Ms Shardah Uniyal, VP -
Marketing, and Mr Sushil Sharma, VP, Internatinoal Brands, Gitanjali Group.
The
unveiling was a spectacular as well as memorable ceremony, also accompanied by a
soul stirring performance by singer Kavita Seth, followed by a unveiling of the
latest Nakshatra jewellery collection by Katrina Kaif and Mr Mehul
Choksi.
Enhancing
the existing and emerging personality of the brand the new campaign and identity
aims to recreate the heavenly hues and the divine glow connecting the brand with
the inner beauty that every woman radiates. “Divine Force” is one of the key
attributes of the new campaign - a fresh rendition of the “Divine Luck”
philosophy associated with the brand whereby every piece of Nakshatra jewellery
carries with it an exquisite beauty that can only be described as preciously
divine.
The
new look, feel and thought of the campaign is inspired by the perfection and
inner fire that each precious piece of Nakshatra jewellery exudes. The campaign
is an expression of this ethereal, Goddess like divinity- A divine energy that
is sparkling, precious, mesmerizing. It creates a world where angels live
amidst the silver clouds and perfect heavens. A world of exceptional beauty
bestowed with a heavenly light that glows divine!
The
new brand tagline is 'Glow Divine' in keeping with the inner radiance
that a diamond emits whilst complimenting the inner beauty that every woman
radiates. Keeping in with the philosophy of “Glow Divine” the new brand
logo is inspired by the popular floral Indian motif and exhibits eternal
beauty and brilliance of constellation in a graphically depicted diamond
cluster. The look and feel of the brand logo represents the ethereal beauty of
Goddess of divine energy.
Mehul
Choksi- CMD, Gitanjali Group said,
“The new logo and identity is yet another remarkable milestone on Nakshatra’s
journey in symbolizing jewellery that is beautiful, divine and ethereal, exuding
divine energy of perfect creations! It reflects all the values that have been
at the core of our brand philosophy as well the vision and direction in which we
aim to grow.”
Speaking
on the occasion, Katrina Kaif said, “As the brand ambassador of
Nakshatra, it gives me immense pleasure to be a part of this momentous
occasion. The introduction of a new brand identity and logo simply enhances the
divinity and immortality that Nakshatra represents; making each woman feel
special and divine- almost like a Goddess! I look forward to a continued great
association with Nakshatra and continue to wish the brand all the very
best”
Commenting
on this rebranding initiative, Shardah Uniyal said, “It is a very
proud moment for us at Gitanjali and especially for brand Nakshatra. The new
ethereal identity and logo lends a new dynamic and divine personality to the
brand. It not only reflects but profoundly enhances the brands core values and
the new avenues that we intend to venture into.”
About
Nakshatra:
Nakshatra,
one of the most respected jewellery brands in India, epitomizes jewellery that
is ethereal, infinite, immortal, beautiful and radiant. The pieces are crafted
around a unique set of floral designs, using the traditional seven stone
cluster. First launched in 2000, as a flagship of the Diamond Trading
Corporation (DTC), it was subsequently taken over by the Gitanjali Group, and
has been awarded Superbrand status since 2008.
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