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Designer Suneet Varma joins hands with Gitanjali for IIFA Rocks

Catch the Spectacular fashion show of Suneet’s Spring Couture 2012 collection at the Grand Finale

May, 2012: As Bollywood gears up for the International Indian Film Academy (IIFA) weekend in Singapore, Gitanjali Group is set to enthrall the audiences with a spectacular grand finale event at IIFA Rocks. Celebrating the brand’s strong association with Bollywood and the eight year long standing alliance with the IIFA, Gitanjali promises a show oozing with oomph, glamour and glitz making this year’s IIFA weekend a memorable affair.

This year at the grand finale of IIFA Rocks, Gitanjali Group will associate with ace couturier Suneet Verma and present “Envi by Gitanjali in association with Gemfields presents ‘The Eternal Lightness of Being’ by Suneet Varma.” The evening will also witness the launch of a fresh new mesmerizing emerald jewellery brand Envi in association with Gemfields.

For the first time at the IIFA Rocks finale, Gitanjali Group associates with the ace designer Suneet Varma. The designer will showcase his latest collection ‘The eternal lightness of being- to love, to hold, to kiss’ and celebrates the completion of 25 golden years in the industry. Suneet has immortalized his passion for designing through his clothes and is one of India’s foremost couturiers. His collection is a blend of soft hues, colorful prints, and languid silhouettes, his use of chiffon, crushed georgette and organza in refreshing yellows, somber pinks, limes and blues brings out the stylish youthfulness in each silhouette. The flow, texture, fabric and detailing on each garment makes it a unique and elegant creation.

This glamorous fashion sequence will also showcase an exquisite jewellery collection by Envi, which exudes a regal charm and allure, with each beautiful piece set in intense and radiant shades of green. The breathtaking jewellery allows woman to make their own style statement with classy and timeless emerald pieces.

SUNEET VARMA’s Spring Couture 2012:

The Eternal Lightness of Being - To love, to hold, to kiss

Suneet Varma’s 25th anniversary celebrations come alive with his Spring Couture 2012 collection.

‘The eternal lightness of being- to love, to hold, to kiss’, a light, airy and effortlessly feminine couture line that is graceful, versatile and elegant.

A dreamy day, a lazy breeze, and the laughter of lilacs; an idyllic summer mood set off by soft hues, colorful prints, and languid silhouettes. Waves of crinkled chiffon, crushed georgette and organza create light caressing textures in refreshing yellows, somber pinks, limes and blues. A concoction of nature prints in the harmonious pairing of ebony and ivory with a dash of fuschia and aqua brings sunshine to the warm heart. Kimono tops matched with wide legged palazzo pants, a parade of delicate romantic dresses in floral jodhpuri print, flared skirts, draped dresses and short tops maintain the youthful experience. Tailored tunics and stylized sarees in fine chiffons with soft hues in a multi colored palette tiptoe lightly into spring.

About Gitanjali Group:

Gitanjali Group is the world’s largest integrated branded jewellery manufacturer-retailer with an annual turnover of over USD 2.1 billion.

The Group pioneered jewellery retail revolution in India by launching Gili way back in 1994. Gitanjali today owns and distributes eight out of the top ten jewellery brands in the country including Gili, Nakshatra, Asmi, D’damas, Sangini, Diya, Nizam & Parineeta.

At an International level, Gitanjali enjoys direct access to the US retail market through 111 high end stores under Samuels Jewelers Inc. which is the 5th largest specialty retail chain in the US. acquired by the group in 2006.

The group has also taken the lead in introducing well known Italian jewellery to the Indian market which includes the acquisition of Italian brands - Valente, Stefan Hafner, Nouvelle Bague, IO SI and Porrati.

Today the Group’s activities are spread across the entire value chain from rough diamond sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding and retail, as well as global lifestyle brands, in India and abroad.