Bringing the latest in Hair Cuts &
Color to Hyderabad,
MATRIX begins its
‘100 City Education
Tour’
Hyderabad, May 29,
2012: MATRIX, the fastest
growing professional salon brand in India, presents the latest trends in hair
color, cuts and styling with a mega show for hairdressers in Hyderabad. The show
was the first edition to the ‘Matrix 100 City Education Tour’, an
initiative by Matrix to reach out and educate hairdressers across India. With
live look and learn demonstrations by Melroy Dickson, National Education
Manager, matrix India and his team, the tour aims to touch 100 cities and
thousands of hairdressers in the country, providing them with accessible
education. The show was attended by over 1,000 hairdressers in the
city.
The looks showcased
are in conjunction with the hottest international trends incorporating Matrix
star hair color products- Socolor.Beauty and Wonder.Brown. The
diverse hairstyles were created using superlative products from the Matrix
Vavoom styling range to complete the looks.
The power packed
seminar included entertaining dance acts and exciting runway fashion shows that
showcased the best in hair fashion. The cuts and colors were customized for the
India market- the styles, versatile and can be carried off in both traditional
and formal avatars.
The models were seen
sashaying down the ramp at the runway show sporting ensembles styled by
well-known fashion stylist Kshitij Choudhary with the gorgeous- Miss India and
Actor Parvathy Omanakuttan as the show stopper.
With in-salon
services, technologies and trends consistently evolving, it is important for
hairdressers to be educated and up-to-date. With best products and accessible
education, Matrix provides them with the right tools to nurture and unleash
their creativity.
Education is a focus
and key differentiator for Matrix, helping hairdressers build on and improve
their skills through on-trend shows and state-of-the-art training programs. With
the largest network of 38 Education Studios, Matrix holds the unique position as
the accessible professional megabrand having trained close to two lakh
hairdressers to date.
In 2010, Matrix
organized a 50 City Education Tour which touched over 8,000 hairdressers across
India, reiterating the Matrix philosophy of Reach All. Teach All.
Launched in 2005 in
India, Matrix today is the fastest growing professional salon brand catering to
over 20,000 salons across the country. With the best affordable products, the
most accessible education and a personal opportunity for success, Matrix is
empowering hairdressers to IMAGINE all they can be!
About
MATRIX
Matrix, part of
L’Oreal’s Professional Products Division, is the No. 1 professional hair color
and haircare company in the US reaching out to over 265,000 salons across the
globe. Matrix was founded in 1980 by Arnie Miller, an American hairdresser, with
a vision to revolutionalize the salon industry and empower the hairdresser to
Dream, Dare and Succeed.
In India Matrix is
the most widely distributed professional hair brand – partnering over 21000
salons and education over 45000 hairdressers. It offers an extensive portfolio
of innovative, high quality products to cover every salon need across all
categories – haircare, haircolor, styling and texture. All formulae feature
advanced smart technology to deliver expert professional results and simplified
solutions.
The Matrix product
portfolio in India includes Socolor.beauty and Wonder.Brown haircolor ranges.
These wide ranges of hair color include special hi-lift shades for naturally
dark Indian hair. The Biolage hair care range offers professional, in-salon hair
treatments as well as home-use products. All Biolage products are developed with
natural ingredients and the latest technology. Opti.Straight and Opti.Smooth
hair straightening ranges provide two services - a quick, accessible
straightening and a premium, luxury re-bonding service. Post a straightening or
rebonding service, Matrix offers opti.care – the specialist care for
straightened hair. Matrix also has a smart range of styling products
Vavoom.
The Matrix Range of
products is distributed exclusively through Matrix Salons across
India.
About Melroy Dickson,
National Education Manager, Matrix
Melroy Dickson, the
‘MATRIX CREATIVE GURU’, has been with L’Oreal India since 1997 with a rich
experience of 23 years in hairdressing.
He is the creative
force behind all Matrix India photo shoots and color collections featured in top
magazines.
He currently heads
the entire education portfolio of Matrix in India. In the 6 years he has been
with Matrix, Melroy and his team have conducted over 60 shows and seminars and
together have trained over 2 lac hairdressers across India
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