Bollywood siren Jacqueline Fernandez unveils an exclusive range of precious and rare platinum jewellery at AB Jewels in Ahmedabad
The aura of platinum has charmed the world. From our Indian glamour queens to Hollywood divas
Ahmedabad, November, 2011: Bollywood actress and former beauty queen Jacqueline Fernandez today unveiled an exclusive new range of precious and rare platinum jewellery at AB Jewels, Ahmedabad.
The new platinum range offers trendsetting jewellery designs which are unique, elegant and sophisticated. The collection includes a wide assortment of pieces which match the sensibility of the modern Indian woman, while offering jewellery for western and traditional attire. The range includes a blend of diamond encrusted platinum bangles and highly structured platinum bracelets, along with an array of stunning necklaces and nature inspired pendants, on the popular motifs of leaves, petals and flowers, accentuated with diamonds.
Jacqueline looked stunning at the launch wearing precious platinum jewellery. She said, “Platinum jewellery has always been a favourite of mine; personally I like to include delicate and elegant designs in my jewellery collection since they go so well with any occasion and outfit. Today’s modern women are looking for classy and wearable designs and platinum offers just that. Women like rare things – they fulfill the human need of wanting to be exclusive, different, special and possessing things that are not attainable to many.”
On the occasion of the launch, Manoj Soni, Director, AB Jewels said, “Today, customers are well aware about this precious metal and are consciously including platinum pieces to be part of their jewellery box. We have been regularly recording a steady increase in demand for platinum jewellery amongst women and thus this decision to launch yet another exclusive collection in this versatile metal. We offer a wide variety of rings, bracelets and necklaces at our store in platinum which caters to the jewellery needs of our customers who are always looking at something new and unique.”
From beautiful pendants to elegant necklaces, inspired by floral, timeless, royal and Indian motifs the collection pays homage to the strength that comes with being a woman. Its enduring nature ensures that your most precious diamond jewellery can be handed down from generation to generation, as heirlooms. The platinum jewellery range starts from Rs. 10,000 onwards.
Platinum is rare and a treasure coveted by influential individuals for centuries. Found in very few places around the world, it is 30 times more rare than gold. The first meteorite that showered on earth two billion years ago is the way platinum entered our world. Its rarity makes it most precious and desirable.
Platinum Guild India Quality Assurance Programme
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.
About AB Jewels, Ahmedabad:
A B Jewels, a renowned name in Ahmedabad, is synonymous with purity, quality and trust for more than 60 years. With a small jewelry showroom by the name of Arvindbhai Bechardas Jewellers, in 1950, at Nagar Sheth market in Ratanpole, it has come a long way.
Now, known as A B Jewels, it is a 3 storied jewelry showroom at Satellite. It has been serving its customers with beautifully crafted pieces in platinum, gold, silver and diamond. A B Jewels, the biggest jewelry mall in the city has been a BIS licensed jeweller, since the inception of the BIS, in the year 2000. It maintains 100 % Hallmark in gold ornaments. Diamonds as well as diamond jewelry here are certified for genuinity, grade and colour. Even the precious and semi-precious stones are guaranteed for their quality and purity.
With constant innovative efforts and schemes to keep the customer involved, A B jewels has made a special place for itself in the jewelry segment of Gujarat.
About Platinum Guild:
Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.
Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.
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