Nokia celebrates the homecoming of the Kolkata Knight Riders at Eden Gardens
KKR team presented with the new Nokia E7 smartphone each
Kolkata, April 11, 2011: To celebrate the return of India’s most extravagant cricketing bonanza - the Indian Premier League to Kolkata at the Eden Gardens, along with the homecoming of the Kolkata Knight Riders, Nokia India today presented the members of the team with Nokia E7 smartphones. Nokia is the principal sponsor of the KKR team and recently announced the renewal of this association for the 4th season of the IPL.
The Nokia E7 has Microsoft Exchange ActiveSync support alongside a 4-inch AMOLED touchscreen display, which uses Nokia’s ClearBlack technology for improved outdoor visibility, delivering the best possible user experience amongst smartphones. To compliment the 4 inch touch screen, Nokia E7 has a slide out four-row QWERTY keyboard making it the ideal mobile business device.
Nokia India and the KKR team also recently announced a nationwide consumer campaign -- ‘KKR Tension Mat Le Yaar’. The motivational consumer engagement program opens up an innovative and interactive engagement platform for KKR fans and cricket enthusiasts to interact with each other and their favourite team and was unveiled jointly by D. Shivakumar, and KKR team owner Shahrukh Khan in Mumbai on April 1st.
About Nokia KKR association:
Association for the last three IPL seasons
Nokia has been the presenting sponsor for KKR since IPL’s inception in 2008. Nokia’s association with KKR and IPL reinforces its commitment towards its youth audience by way of connecting them to their passion, in this case cricket which has a cult status across India ’s young audience.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.
About KKR
Kolkata Knight Riders is a unique collaboration between the business of entertainment and the business of sports, it is one of ten teams participating in the Indian Premier League and was created in 2008 as a joint venture between Shahrukh Khan, Jai Mehta and Juhi Chawla. With IPL 2008 being a thrilling first season Kolkata Knight Riders brand far exceeded expectations and established themselves as the “people’s team”. Kolkata Knight Riders is focused on the upcoming season and has many plans in place for both the team and the fans.
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