Idea launches the first ever Online Reality Show to help netizens bridge the Language Barrier
Kolkata, 20th October, 2010: After suggesting the idea of ‘breaking the language barrier’ by using the mobile phone, IDEA Cellular has now launched the country’s first ever Online Reality Show – Idea Language Champion (on www.idealanguage.co.in) – to demonstrate that networking on the internet can also help millions of people communicate with those speaking a different language, without actually knowing the language.
Idea Language Quest comprises of a range of online tasks and quizzes in different languages which participants would need to solve at every step of the game. The contest allows users to gather information from their network of friends, using various social media platforms like Facebook & Twitter. For eg. Participants are required to post the task questions as status messages on Facebook where they need to seek response from their network of friends; on Twitter participants can broadcast the task question to their followers and seek help.
Announcing the first ever Online Reality Show, Mr. Himanshu Kapania, Director – Operations, IDEA Cellular, said “Idea Language Champion offers a unique opportunity to the net-savvy Indian youth to network with friends and exhibit their social networking prowess in their quest to bridge the Language Barrier often faced by people in a multilingual country like India.”
Through the various levels of the online contest, participants will get a virtual tour of different states of India where they would come across questions and situations to communicate in different languages. Each stage presents a situation based task in a particular state. Participants can accumulate points for their ability to network with more and more friends who can help them out with the language barriers they come across during the contest by commenting on their Facebook status updates.
The short listed candidates will then get a chance to establish their candidature for the 4 finalists in Phase II of the competition. For this, they need to upload a video projecting ‘Why should he/she be chosen the Idea Language Champion?’ with few sentences in his/her mother tongue. Based on their content uploads, the 4 finalists from the online contest will be selected by our esteemed panel of judges.
The show will then be taken to the real world where the four finalists will be sent out to four different locations in the country giving them an opportunity to demonstrate how they can overcome language barriers while communicating with others speaking a different language. Each user will be given an Idea connection through which they will be able to network with their friends and document their quest from the real world situations that they face during the on-ground tasks. Finalists will get to network and update with over 1 lakh members on the Idea Fan Page on Facebook and other social networking platforms, besides their own community on these sites.
The most ‘Liked’ and ‘Supported’ candidate, from this 5 day on-ground quest, will be crowned the winner of the Idea Language Quest. The winner will walk away with the Grand Prize of free return air tickets and hotel stay for 3N/4D for 2 people in Bangkok. Each of the 4 finalists will get free domestic return air tickets with 5 days hotel stay in the city where they traveled during their onground leg of the competition. Cleartrip, the travel partner for Idea Language Contest, will also offer discount vouchers worth Rs. 1000 each to registered users.
About IDEA Cellular Ltd.
IDEA Cellular is India’s 3rd largest national mobile operator by revenue, with over 74 million subscribers. Using the latest in technology, Idea provides world class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 26 countries, and is anchored by over 130,600 employees belonging to 40 nationalities.
No comments:
Post a Comment