Vodafone & Radio Mirchi present ‘Vodafone Mirchi Callertune’: First of its kind offer for its customers!
New Delhi, 23 November: Vodafone Essar, one of India’s leading cellular services providers and ENIL, whose brand Radio Mirchi is India’s largest FM Company have come together with a unique offer to their users – Simplicity!
Vodafone Essar and Radio Mirchi have innovated to launch “Vodafone Mirchi Caller Tunes” - one of the simplest ways for downloading Caller Ring Back Tones.
Listeners of Radio Mirchi who are also Vodafone subscribers can, in all the 32 cities that Radio Mirchi is currently available in, download the song that they hear on the station and set it as their caller tune immediately. All they need to do is dial in a number – 5-983-11 (where 983 is the Mirchi frequency and XYZ is the individual city code) – and whatever song is playing on Radio Mirchi can become her caller-tune! In the case of Mumbai the customer will have to dial 5-983-22.
Prashant Panday, CEO, ENIL said – “Radio Mirchi is the country’s favorite radio station because we have always been focused on listening to our listeners– be it for our music or for our other content. With Vodafone Mirchi Caller Tunes, we have made the downloading of caller tunes extremely easy and simple. Our patented technology has enabled us to do this. We, along with our partners – Vodafone are extremely excited about this new technology and believe that the simplicity of the service will find a lot of users.
Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar further added “Vodafone Mirchi Caller Tune is an innovative concept which offers our customers absolute ease and convenience of downloading their favorite caller tunes even as they are listening to it on the radio. We are committed to use innovation and simplicity to similarly empower our customers in the future as well.”
About Vodafone Essar
Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 85.82 million customers**.
Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.
Vodafone is the world's leading international mobile communications group with approximately 315 million proportionate customers as on 30 June 2009. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide.
The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the
**Figures from Cellular Operators Association of
About Radio Mirchi:
A leader in the private FM radio industry, Radio Mirchi operates FM radio stations in 32 cities i.e. Mumbai, Delhi, Kolkata, Chennai, Indore, Ahmedabad, Pune, Hyderabad, Bangalore, Jaipur, Patna, Jalandhar, Goa, Baroda, Bhopal, Kanpur, Rajkot, Nashik, Varanasi, Aurangabad, Lucknow, Surat, Kolhapur, Madurai, Nagpur, Vishakhapatnam, Coimbatore, Mangalore, Vijayawada, Raipur, Thiruvananthapuram and Jabalpur. ENIL launched its first radio station in the city of